Create a Campaign, Not Just a Spot (or Ad)
Jeffrey Hedquist is back to give you another quip about keeping your advertising simple! Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful. I’ll let Jeff explain… Every time you create a spot, think about making it into a campaign – a theme that will tie all the client’s commercials together and give them an identity in the minds of the audience. Don’t go beyond the concept [...]