As per usual, Daily Infographic has a great infographic titled "55 SEO Tips For Small Business Owners." It seems like more and more small businesses ask about SEO for their business. While I Heart Blank can do a lot of this work for you, I think it's important to know why we do it. Hopefully this infograph helps. Check it out below.
Wordpress is pretty Search Engine (and SEO) friendly. We're going to look at creating (and optimizing) Meta Titles and Meta Descriptions. We'll also go over some tips and tricks using the Yoast SEO plugin to make your website even more SEO friendly! Defining Our Terms So, when you get results in a search engine (SERP's,) you'll see a Meta Title, URL, and then Meta Description. Meta Title / SEO Title / Tag Title - This is the 'blue' part of the search result and is the Title of the Page URL - This is the URL that is displayed as a [...]
Google has started penalizing websites that do not have an SSL (https://) in thier URL. Even though I haven't posted about it, I Heart Blank has been taking steps and measures to get our sites secure. As you know, I like to keep people educated so they can make the best decisions for their business. So here's the deal so far... What Is SSL / TLS? So before we get into it, the simple question everyone asks me is, "What the hell is an SSL?" The simple answer is it makes your website secure. Traditionally, an SSL is used [...]
I ran across an article from Entrepreneur titled "3 SEO Tips to Help Your PR Content Rank Highly With Google's Latest Update." It's from August 2015, but I don't see how it's any less relevant now. Go Long Writing content is both the best and worst thing in the world. It's good because it lets you show people you're the 'master of your industry' but it can often be a grueling experience if you're not a copywriter. Today it's taken me over 4 hours to write two posts. Entrepreneur gave me a little history about content that I didn't [...]
Hey Guys! I Heart Blank, LLC has become a Certified Partner with Yext and is now offering a new directory / social media service. It's called PowerListings and it's pretty cool. This new service will allow you to be submitted to over 50+ directory sites across the internet...all in one-shot. Plus you can update all your listings instantly from one place. I want as many people as possible to be able to take advantage of this new service, so I'll offering PowerListings for $550 per year (for the first five years.) I don't expect the price to go up [...]
What's This All About!? This week, specifically on April 21, Google has started to implement a new algorithm specifically geared towards search engine results on mobile devices. The easiest way I can explain it, is that Google is now checking to make sure websites are responsive (or 'mobile friendly'.) A responsive website is one that 're-aligns' itself based on the size of the screen. Actually, if you take this screen (the one you're reading this on) and re-size the screen to a smaller dimension you'll see that it certain parts of the website 'shift' or change. The good news is that [...]
Penguin 2.0 is Google's new algorithm for delivering search results. It delivers a bunch of updates to how Google ranks websites on the world-wide web. The funny thing is that the Penguin 2.0 update is utilizing things that I've been talking about for a while. The first time we talked about being sincere with your online presence. Then I showed you some important stats about the benefits of blogging. Then we talked about the importance of local businesses who blog. Heck! I even gave you some tips & inspiration for posting to your website. So what I'm going to do in this article is go over my philosophy of SEO, [...]
The folks at Business Content always have great tidbits that I try to keep up on. Today they had an article titled "How To Get Ahead Of Google Change." For this article Business Content gave three tips for 'staying a head of the curve' when it comes to search engines: Write Content for Real People Make Social Media Work for You Write a Blog Before I even got to the article I started thinking about what I tell people about how we do SEO Integration at I Heart Blank. It's a tricky talk partially because I don't want [...]
MarketingProf's had a very interesting article this morning about local search engine requests. They even broke fit down into by search engines. Local traffic from Google was 24.24%, Bing rang in at 28.8% and Yahoo was 25.28%. The study was done by Chitika Insights. No matter what type of business you have, if it's local you can bet people are searching for it on the internet. So you might want to make sure your online presence is where it's suppose to be. One way you can help your presence stand out is to sign up for 'local specific' websites. I've included [...]