11 (More) Reasons Your Local Business Should Be Blogging
I often have a hard time convincing small businesses that they should be blogging. It can be time consuming and frustrating but it's worth it in the long run. I believe that many people decide not to blog the same way they decide not to advertise. When you blog, you're essentially spending you time or money on something with no 'guarantee' that it will pay-off. It's actually a type of risk analysis. You're weighing your time (or money) to the potential ROI. I try to convince people that their efforts will pay off in the long run. I let them know that 1-in-4 google searches are local, or that if [...]