Advertising

18 01, 2017

Make Your Ads More Engaging!

By |2017-08-14T22:25:09+00:00January 18th, 2017|Business|Comments Off on Make Your Ads More Engaging!

I came across an article from Entrepreneur titled, "5 Ways to Make Your Online Ads More Clickable" and I thought to myself, "These are just as important to any type of ads."  Whether it be print, radio or online ads.  I encourage you read through the article for some things to remember / inspire you with you next advertisement. Here are the highlights to make your ads more engaging: Curiosity Benefit Emotion Credibility Expectation Even when using these 'hooks' to make your ads more engaging, Ted Prodromou also gives  some techniques to help writing the ads, which include: Brainstorming [...]

13 06, 2016

Create a Campaign, Not Just a Spot (or Ad)

By |2017-08-14T22:22:54+00:00June 13th, 2016|Business|Comments Off on Create a Campaign, Not Just a Spot (or Ad)

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple! Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.  I’ll let Jeff explain… Every time you create a spot, think about making it into a campaign – a theme that will tie all the client’s commercials together and give them an identity in the minds of the audience. Don’t go beyond the concept [...]

11 05, 2015

Advertising One-To-One (To One) (To One)

By |2017-08-14T21:59:12+00:00May 11th, 2015|Business|Comments Off on Advertising One-To-One (To One) (To One)

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!  Jeff has been a ‘guest writer‘ and now he’s a ‘regular’ one! Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. Today’s post has to do with be personable with your ads.  I’ll let Jeff explain but read my two cents below that… […]

21 11, 2014

Marketing Gold – 20 Examples Of Out Of The Box Marketing

By |2017-08-14T21:35:46+00:00November 21st, 2014|Advertising Gold|Comments Off on Marketing Gold – 20 Examples Of Out Of The Box Marketing

Here's a little inspiration for if you're into the whole marketing thing.  Here are some creative, out-of-the-box advertisements.  Check them out below, or go to 9gag and check out..."I Love Everything About What These 20 Companies Did, Even If It Is A Little Weird."  

3 09, 2014

The Five Second Radio Headline Test

By |2017-08-14T21:30:09+00:00September 3rd, 2014|Business|Comments Off on The Five Second Radio Headline Test

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!  Jeff has been a ‘guest writer’ and now he’s a ‘regular’ one! Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.  I’ll let Jeff explain… […]

24 04, 2014

Advertising Gold – Creative Business Card Ideas

By |2017-08-14T21:20:51+00:00April 24th, 2014|Advertising Gold|Comments Off on Advertising Gold – Creative Business Card Ideas

Find some inspiration today with "30 Of The Most Creative Business Cards Ever."  If you happen to need business cards in the future, I Heart Blank can help you design and print your business cards.  Don't forget to check out our portfolio too.      

3 04, 2014

Keep Your Advertising Simple

By |2017-08-14T21:19:21+00:00April 3rd, 2014|Business|Comments Off on Keep Your Advertising Simple

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!  Jeff was a 'guest writer' back in January with the article, "Humanize Your Commercial Client" and I think I'm gong to make him a 'regular' on this site. Jeff is primarily a 'radio guy' and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Instead of writing a :10 spot think about brainstorming a smaller print ad.  The point is that advertisements should (typically) have one effective, powerful message.  I'll let Jeff explain... Simplify Your Radio For [...]

14 01, 2014

People Buy From People: Humanize Your Commercial Client

By |2017-08-12T07:15:47+00:00January 14th, 2014|Business|Comments Off on People Buy From People: Humanize Your Commercial Client

We have a real cool treat for you guys today!  We have a 'guest writer' by the name of Jeffrey Hedquist to give you a quick quip that should help with your marketing and maybe inspire some ideas for your next round of advertising.  Mr. Hedquist is really smart guy I read & listened to a lot when I worked for WRNJ Radio.  I am honored to share some of his knowledge to you! Humanize Your Commercial Client People buy from people, not from institutions. Advertisers often forget this, and are more concerned about their perfect "image" than about relating [...]

3 01, 2014

The Smarter Advertising, Pt. 1

By |2017-08-12T07:14:06+00:00January 3rd, 2014|Business|Comments Off on The Smarter Advertising, Pt. 1

I haven't posted in a little bit due to 'end of the year chaos' but I thought I would share a few tips & quips for your next advertising campaign.   There are a bunch of things I've learned on my own and a bunch of people I've taken advice from.  Here's some of those thoughts / rants.   Separate Yourself From The Pack One of the big great pieces of