This is a (somewhat) formal announcement of hourly price increases in 2020. After much deliberation and sleepless nights I've decided what the rates will increase to next year. At the start of 2020 I Heart Blank will incorporate the new hourly rates. I Heart Blank will honor all rates for contracts signed before January 1, 2020. Check out the details below: Premier Client Hourly Rate = $115.00 The Premier Client Rate is mostly for corporate accounts. This rate is for on-going clients who need (mostly) continual and instant updates. While I still assure delivery dates for all of my [...]
Great news everyone! Wordpress 5.3 "Kirk" was released yesterday! The biggest change from the release notes are the focus on making the 'block editor' better, which a lot of people have been asking for: 5.3 expands and refines the block editor with more intuitive interactions and improved accessibility. New features in the editor increase design freedoms, provide additional layout options and style variations to allow designers more control over the look of a site. This release also introduces the Twenty Twenty theme giving the user more design flexibility and integration with the block editor. Creating beautiful web pages and [...]
I gave a speech to the local Business Improvement District in Hackettstown titled, "Marketing and Your Online Presence." I thought I'd share my talk in a few parts to everyone! Take a look at Part 1 and Part 2! Campaigns / Promotions Your advertising, marketing campaign and/or promotion is really the sales force of your business. Rather than hiring someone to go sell your business to people, you use a campaign to get the word out and attract people to your business. When coming up with a campaign for your business…remember that it’s for a set amount of time. [...]
I gave a speech to the local Business Improvement District in Hackettstown titled, "Marketing and Your Online Presence." I thought I'd share my talk in a few parts to everyone! Take a look at Part 1 and stand by for Part 3! Pictures (Aesthetic) Sometimes I’ll show a client a ‘demo’ of what their site will look like. I can follow that template to a ’T’ and then at the end, the client says, “It doesn’t look like the demo.” I usually reply with, “You gave me pictures off your iPhone.” High quality pictures can enhance website like no [...]
I gave a speech to the local Business Improvement District in Hackettstown titled, "Marketing and Your Online Presence." I thought I'd share my talk in a few parts to everyone! Take a look and stand by for Part 2! Introduction With most things in life, everything comes down to either time or money. You can spend either your time bringing your marketing plan to life or pay someone to do it. Dedicating the time to spend on your marketing plan is one of the hardest things you can do as a business owner. Most people, including me, want to [...]
In today's Infograph, dialogtech (via Daily Infographic) wants to remind you how important it is to actually talk to your customers. It's the age old idea that it's far more cost effective to retain a customer than it is to find a new one. You may not always be in the mood, but talking to your customers is important. Check out the stats below.
I've had a few people ask me about the new Gutenberg Editor in Wordpress 5.0. Some people, including me, are a little skeptical and some people are diving right in. Change can sometimes be hard, so I thought I'd put together some explanation of what's going on as well as some troubleshooting solutions to the new Gutenberg Editor. What is the deal with Gutenberg?! (in your best Seinfeld voice) Wordpress introduced the “Gutenberg” editor on the last release Wordpress 5.0 'Bebo'. You can read my post about it (a quick overview) or check out the new features on Wordpress' Blog (a [...]
The upcoming week or so brings a bit of work for I Heart Blank. It's time for both monthly updates and yearly updates. I will be updating all I Heart Blank websites with a proper "© 2019" footer. With over 100 sites to update, it's gonna take a few days. If after the next week, I somehow missed your site, please email me and I'll get it fixed right away.
Great news everyone! Wordpress 5.0 "Bebo" was released yesterday! The biggest change this is bringing to WordPress is the new editor! In the past, I would describe the WordPress WYSIWYG editor as basically MS Word '97 (probably the last time I used MS Word.) The new 'block editor' is is going to make creating content in Wordpress way easier. Although there are plenty of plugins that have a 'visual composer', this block editor will be similar to how some of the 'other' website builders work (eg - Squarespace, wix, etc.). Here's a quick video: Here's a blurb from WordPress's [...]
As per usual, Daily Infographic has a great infographic titled "55 SEO Tips For Small Business Owners." It seems like more and more small businesses ask about SEO for their business. While I Heart Blank can do a lot of this work for you, I think it's important to know why we do it. Hopefully this infograph helps. Check it out below.
Last year (around this time) I did a post on creating secure website passwords. Today, I came across an article from Lifehacker titled "How to Do Passwords Right in 2018" so I thought I'd share some of other ways you can keep you accounts secure on the world wide web. Here are some of the tips from the Lifehacker article: Use Your Browser Tools Many modern browsers can recommend passwords for your website. Nowadays your browsers also work as a pretty good password manager as well so you don't have to worry about remembering them. Use A Password Manager [...]
Daily Infographic (and Vertical Response) recently had a great infograph called "Copywriting Cheat Sheet" about why and how to write for an Email blast, Social Media and for the web. Here's some of the highlights...and check out the infograph below! Email Newsletters Email Newsletter Copy Should Include Divided Sections Short sentances Call-to-action ...and should be... Personable Informative Consistent Educational Non-salesy Impactful Blog Articles Blog article copy should include... Sources Shorter sentences Links to other posts Keywords Questions ...and should be... Story-based Have personality Engaging Opinionated Facebook Posts Facebook Posts should include Questions An ask for [...]