I gave a speech to the local Business Improvement District in Hackettstown titled, "Marketing and Your Online Presence." I thought I'd share my talk in a few parts to everyone! Take a look at Part 1 and Part 2! Campaigns / Promotions Your advertising, marketing campaign and/or promotion is really the sales force of your business. Rather than hiring someone to go sell your business to people, you use a campaign to get the word out and attract people to your business. When coming up with a campaign for your business…remember that it’s for a set amount of time. [...]
I gave a speech to the local Business Improvement District in Hackettstown titled, "Marketing and Your Online Presence." I thought I'd share my talk in a few parts to everyone! Take a look at Part 1 and stand by for Part 3! Pictures (Aesthetic) Sometimes I’ll show a client a ‘demo’ of what their site will look like. I can follow that template to a ’T’ and then at the end, the client says, “It doesn’t look like the demo.” I usually reply with, “You gave me pictures off your iPhone.” High quality pictures can enhance website like no [...]
I gave a speech to the local Business Improvement District in Hackettstown titled, "Marketing and Your Online Presence." I thought I'd share my talk in a few parts to everyone! Take a look and stand by for Part 2! Introduction With most things in life, everything comes down to either time or money. You can spend either your time bringing your marketing plan to life or pay someone to do it. Dedicating the time to spend on your marketing plan is one of the hardest things you can do as a business owner. Most people, including me, want to [...]
In today's Infograph, dialogtech (via Daily Infographic) wants to remind you how important it is to actually talk to your customers. It's the age old idea that it's far more cost effective to retain a customer than it is to find a new one. You may not always be in the mood, but talking to your customers is important. Check out the stats below.
As per usual, Daily Infographic has a great infographic titled "55 SEO Tips For Small Business Owners." It seems like more and more small businesses ask about SEO for their business. While I Heart Blank can do a lot of this work for you, I think it's important to know why we do it. Hopefully this infograph helps. Check it out below.
Last year (around this time) I did a post on creating secure website passwords. Today, I came across an article from Lifehacker titled "How to Do Passwords Right in 2018" so I thought I'd share some of other ways you can keep you accounts secure on the world wide web. Here are some of the tips from the Lifehacker article: Use Your Browser Tools Many modern browsers can recommend passwords for your website. Nowadays your browsers also work as a pretty good password manager as well so you don't have to worry about remembering them. Use A Password Manager [...]
Often times when creating or entering a new password, Wordpress will determine that they are ‘too weak’ to allow. It can seem random even if you think your password is pretty secure. When it comes down to it, your website should be as secure as possible and will help prevent it to be hacked or come under brute force attacks. The solution? Make sure you're are using secure, strong passwords. I've also come across some passwords that seem strong, but are considered ‘weak’ by the algorithm WordPress uses. There are a few reasons for this. Wordpress is using Dropbox’s zxcvbn library to [...]
Wordpress is pretty Search Engine (and SEO) friendly. We're going to look at creating (and optimizing) Meta Titles and Meta Descriptions. We'll also go over some tips and tricks using the Yoast SEO plugin to make your website even more SEO friendly! Defining Our Terms So, when you get results in a search engine (SERP's,) you'll see a Meta Title, URL, and then Meta Description. Meta Title / SEO Title / Tag Title - This is the 'blue' part of the search result and is the Title of the Page URL - This is the URL that is displayed as a [...]
Google has started penalizing websites that do not have an SSL (https://) in thier URL. Even though I haven't posted about it, I Heart Blank has been taking steps and measures to get our sites secure. As you know, I like to keep people educated so they can make the best decisions for their business. So here's the deal so far... What Is SSL / TLS? So before we get into it, the simple question everyone asks me is, "What the hell is an SSL?" The simple answer is it makes your website secure. Traditionally, an SSL is used [...]
I came across an article from Entrepreneur titled, "5 Ways to Make Your Online Ads More Clickable" and I thought to myself, "These are just as important to any type of ads." Whether it be print, radio or online ads. I encourage you read through the article for some things to remember / inspire you with you next advertisement. Here are the highlights to make your ads more engaging: Curiosity Benefit Emotion Credibility Expectation Even when using these 'hooks' to make your ads more engaging, Ted Prodromou also gives some techniques to help writing the ads, which include: Brainstorming [...]
It's easy to get deflated in business. Sometimes it's hard to bounce back. There are many reasons why your ideas, goals and brainstorms might get shot down (or shut down) in a work environment. I've always compared it to "letting your cup run dry". Whether you're tired of doing work that gets unrecognized, get your ideas brushed under the rug, or even passed by. There's only a certain amount of...let's call enthusiasm you can muster before it's all gone; and in turn, you're cup runs dry. Some people call it getting burned out; and the outcome can make lose [...]
Jeffrey Hedquist is back to give you another quip about keeping your advertising simple! Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful. I’ll let Jeff explain… Every time you create a spot, think about making it into a campaign – a theme that will tie all the client’s commercials together and give them an identity in the minds of the audience. Don’t go beyond the concept [...]