Marketing

21 08, 2013

How To Charge What You’re Worth (& Why)

By |2017-08-12T06:48:53+00:00August 21st, 2013|Business|Comments Off on How To Charge What You’re Worth (& Why)

I came across an article from webdesignerdepot.com titled “6 steps to charging what you’re really worth.”  I really related to the article because I have come to similar conclusions about what I’m worth and how to conduct myself in a business environment.  While the article does a great job describing each of the six points, I decided not to read them (until I finished writing this article) and give my own perspective of the six steps.  So, make sure you go back and read what they have to say too!  Here’s the six steps that they go through: [...]

24 06, 2013

Marketing Gold: Bodyform Apologies For “False Advertising”

By |2017-08-12T06:35:10+00:00June 24th, 2013|Advertising Gold|Comments Off on Marketing Gold: Bodyform Apologies For “False Advertising”

This is a case of social media going right!  As Adweek puts it, "Brands often freeze up when they're criticized on Facebook."  I even talked (or at least reposted) about "The Unhappy Customer" as one of the 7-types of social media users (for business), and how "45% of consumers are more likely to share negative experiences on social media." This is a little tongue-in-cheek, but on October 8, 2013 a certain Richard Neill posted a rant on Bodyform's Facebook Page about Bodyform lying over the years about their products and the way they are portrayed in their commercials.  Here's [...]

3 06, 2013

Keep Failing…It’s Good For You

By |2017-11-21T23:24:24+00:00June 3rd, 2013|Business|Comments Off on Keep Failing…It’s Good For You

The idea of failing can be scary for a lot of people.  Failing in business can be extra scary and carry extra consequences.  It can be scary when you've invested your money in something and can potentially lose it.  It can be scary when you think about the amount of time you're not spending with family and friends, that you'll lose.  It's reasons like this that it took me over three years to start my own business.  Not being sure if I'm going to be broke in 6 months or if I'm going to flush any money I've saved [...]

24 04, 2013

11 (More) Reasons Your Local Business Should Be Blogging

By |2017-08-12T06:18:08+00:00April 24th, 2013|Business|Comments Off on 11 (More) Reasons Your Local Business Should Be Blogging

I often have a hard time convincing small businesses that they should be blogging.  It can be time consuming and frustrating but it's worth it in the long run.  I believe that many people decide not to blog the same way they decide not to advertise.  When you blog, you're essentially spending you time or money on something with no 'guarantee' that it will pay-off.  It's actually a type of risk analysis.  You're weighing your time (or money) to the potential ROI. I try to convince people that their efforts will pay off in the long run.  I let them know that 1-in-4 google searches are local, or that if [...]

5 04, 2013

When Is Advertising The Enemy?

By |2017-11-21T23:28:14+00:00April 5th, 2013|Business|Comments Off on When Is Advertising The Enemy?

I was posting an article about the importance of customer service when I came across an article that had the opening line, "SURVEY RESULT: 86 percent of U.S. adults will pay more for a better customer experience. So why do companies continue to cut customer service costs and increase spending on marketing?"  My mind immediate went off on a rant, so I went with it. The article from Win The Customer had some amazing statistics about customer service including: 86% – The number of U.S. adults who will pay more for a better customer experience. 89% – The number of [...]

30 03, 2013

Your “Fans” Are The Reason You’re In Business

By |2017-11-21T23:30:29+00:00March 30th, 2013|Business|Comments Off on Your “Fans” Are The Reason You’re In Business

So I started writing this article and I went on so many different 'side rants' that I decided to break them up into a 'series' of posts about how closely knit being in a band is with 'the business world.'  Here's part one... Let's Talk About Music... Musicians can be a fickle bunch.  Especially with their fans.  You always hear phrases like, "We couldn't do it without the fans" and other musical cliches.  Some bands simply thank their fans when they're winning an award.  Other's find other ways to stay connected with their fans. Sometimes you hear typical stories [...]

20 10, 2012

Your Advertising Is Really Your Sales Force.

By |2017-08-12T04:44:26+00:00October 20th, 2012|Business|Comments Off on Your Advertising Is Really Your Sales Force.

The Problem! Do you have a small business?  How about a medium sized business?  Word-of-mouth can be great but at some point business will start slowing down.  Furthermore, how are you suppose to get new customers to get positive Word-of-mouth started?  How are you suppose to get people in the door?  If you had an unlimited amount of money you would think about hiring someone to do some outside sales.  You know, make some cold calls to get people into your store.  Have someone 'hit the pavement' to drum up some more business. The first problem is, most people [...]