I came across an article from Entrepreneur titled, “5 Ways to Make Your Online Ads More Clickable” and I thought to myself, “These are just as important to any type of ads.”  Whether it be print, radio or online ads.  I encourage you read through the article for some things to remember / inspire you with you next advertisement.

Here are the highlights to make your ads more engaging:

  1. Curiosity
  2. Benefit
  3. Emotion
  4. Credibility
  5. Expectation

Even when using these ‘hooks’ to make your ads more engaging, Ted Prodromou also gives  some techniques to help writing the ads, which include:

  • Brainstorming headlines
  • The old magazine rack trick
  • Create a swipe file