Jeffrey Hedquist is back to give you another quip about keeping your advertising simple! Jeff has been a ‘guest writer’ and now he’s a ‘regular’ one! Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful. I’ll let Jeff explain… […]
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A Funny Story I'm sure I could come up with a bunch of real life examples, but I hate when I go into a store looking to be educated and I can't get what I'm looking for. Say, for example, I'm looking for a PC and the 'sales person' just reads the boxes or the sales tags. To me, it's kind of insulting. Is the person 'helping' me assuming I can't read? I'm looking for someone to help (and educate me) on the right product for me. I would honestly have the person just tell me they don't know much about [...]
So, we've talked about how not to sell. Today, I thought I'd talk about the other side of the coin and give some inspiration about how I do sell. Most of the time I like to 'sell' with options. Give someone options for what they're looking for with an explanation of why I'm giving those options and what the differences are between the options. Two examples come to mind. Website Selling I love giving people options when it comes to solutions for their website. I do my research and learn everything I can about what the best solution for the person is. I [...]
A Funny Story Funny story. Someone named 'Sam' went to car dealership and left my phone number instead of their own. I received a number of phone calls from the car dealership. I let the first few go to voicemail. I figured after 1 or 2 calls, they'd realize no one was interested. They weren't getting the message. Finally, on the third or fourth day I picked up just to let them know. I told them I wasn't at the car dealership and wasn't interested in purchasing a car. The guy on the other end told me that he [...]
The folks at Daily Infographic came through again. This months infographic it titled "18 Ways To Be More Positive At Work." Check it out below or at Daily Infographic. Positivity changes everything. Having a good environment and a healthy outlook can really make any situation into a productive one. Practicing behaviors that will influence beneficial results will be necessary in order for you to have a more successful and constructive work day. In this infographic we are able to identify 18 actions and behaviors that will allow you live your work day in a more comfortable and rewarding way. [...]
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Jeffrey Hedquist is back to give you another quip about keeping your advertising simple! Jeff was a 'guest writer' back in January with the article, "Humanize Your Commercial Client" and I think I'm gong to make him a 'regular' on this site. Jeff is primarily a 'radio guy' and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. Instead of writing a :10 spot think about brainstorming a smaller print ad. The point is that advertisements should (typically) have one effective, powerful message. I'll let Jeff explain... Simplify Your Radio For [...]
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I was thinking this month about 'getting the job done' and what it takes to do so. For me a lot of times I like to work under pressure. I like deadlines and I like the challenge. It's almost like a game to me. A game I get paid for. It's the old cliché about the college student who doesn't start writing a paper till the night before it's due. I was a little like that, but mostly it was because I was a little lazy. I'm getting off track though. My point is, I think it's important to [...]
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Ever wonder about those crazy little things on your computer called 'cookies?' You can check out "The Ultimate Guide to Cookies" or take a look at the infograph below from the folks at Daily Infographic. It's a nice, easy infograph about what Internet Cookies are. Check it out!!!