All right. I’m into this article for two reasons. #1 – it’s just a good article about getting the perfect domain. #2 – Jane Porter mentions Jersey in the first example. For many reasons I’m a big proponent of domains. Many times I’m a big proponent of having a few domains, I mean…they’re pretty cheap. Why wouldn’t you have at least two!
I’ve suggested multiple domains to multiple people over the years. Just today I was sitting down with a graphic design company who has a little niche product that is really great. I suggested she purchase a specific domain for that product that directly points to that page on her website. That way when she does advertising she can put that domain right in the ad. Great idea and great product. I hope we move forward with the project so I can show it to you. Other times for smaller businesses I’ve recommended buying a domain that points (or forwards) directly to their Facebook account.
It’s at this point that we have to put our thinking caps on and think of something real clever to buy. Other times it’s easy…for example, WRNJ Radio had come up with a great campaign for a restaurant called “Prickly Pear,” where a woman sang “I Feel Prickly…oh, so Prickly.” When it was time for us to buy a domain and set up a website we bought two domains; ifeelprickly.com and pricklypearrestaurant.com. I think it worked out pretty well because it was a great way to get people to remember it!
Note: The restaurant has since closed down due to unrelated circumstances.
Anyway, I think it’s time to get to this article that Entrepreneur.com put it. It’s called Do’s and Don’ts of Securing A Domain Name. It’s a really good article that hopefully will help you think of the perfect domain name for you business. We’ll go over the bullet points but I really recommend clicking thru to read the reasons (and I don’t really wanna copy and paste the whole article):
- Do: Include a location or keywords in your domain name, if you can.
- Do: Register yourself as the owner of the domain name.
- Do: Remember to renew your domain name registration.
- Don’t: Use dashes, abbreviations or numbers in your domain name.
- Don’t: Waste money on extensions other than .com.
- Don’t: Buy a domain without checking into its past.