About Foodshed Alliance's Project
A lot of building a website is helping to organize a business’ online presence. Often times, it’s not anyone’s fault, but it also helps to have an ‘outsiders’ perspective. I’m often looking at a website as the client. It helps me to ask the questions to help make it easier for others to effectively browse a website. As Roy Williams said,
“The business owner is uniquely unqualified to see his company or product objectively. Too much product knowledge leads him to answer questions no one is asking. He’s on the inside looking out, trying to describe himself to a person on the outside looking in. It’s hard to read the label when you’re inside the bottle.”
I Heart Blank helped to ‘build’ the new Foodshed Alliance website to help people visiting (this wonderful non-profit) to properly navigate the website to find exactly what they were looking for effectively.
