Blog

  • Newsletter – July 2017

    It’s been quite a while since I sent out a Newsletter.  Actually, about a year.  Sorry about that but I’m sure most of you didn’t mind not getting extra emails. There are some newer / bigger updates that have happened over the past few months so I thought I would send an update to your […]

  • Get SSL On Your Site Or Get Penalized By Google

    Google has started penalizing websites that do not have an SSL (https://) in thier URL.  Even though I haven’t posted about it, I Heart Blank has been taking steps and measures to get our sites secure.  As you know, I like to keep people educated so they can make the best decisions for their business. […]

  • WordPress 4.8 “Evans” Released

    Hey Guys. Great news. WordPress 4.8, titled “Evans” was released this week. WordPress 4.8 brings a bunch of revamped features. Here are the ‘highlights’ from WordPress’ Blog: Gear up for a more intuitive WordPress! Version 4.8 of WordPress, named “Evans” in honor of jazz pianist and composer William John “Bill” Evans, is available for download or […]

  • [INFOGRAPH] A Lot Of Social Media Facts…115 To Be Exact

    The nice folks at Skilled.co made up a pretty cool infographic called “115 Must Know Facts about Social Media” with a bunch of facts about social media.  I always love information like this.  This is the type of stuff that may not be useful right this second, but it’s valuable information to be utilized at […]

  • Make Your Ads More Engaging!

    I came across an article from Entrepreneur titled, “5 Ways to Make Your Online Ads More Clickable” and I thought to myself, “These are just as important to any type of ads.”  Whether it be print, radio or online ads.  I encourage you read through the article for some things to remember / inspire you […]

  • Don’t Let The (Business) Man Get You Down

    It’s easy to get deflated in business.  Sometimes it’s hard to bounce back.  There are many reasons why your ideas, goals and brainstorms might get shot down (or shut down) in a work environment.  I’ve always compared it to “letting your cup run dry“.  Whether you’re tired of doing work that gets unrecognized, get your […]

  • WordPress 4.7 “Vaughan” Released

    Hey Guys. Great news. WordPress 4.7, titled “Vaughan was released this week. WordPress 4.7 brings a bunch of revamped features. Here are the ‘highlights’ and video from the Codex page: Here are some highlights from the newest WordPress release: Twenty Seventeen A brand new default theme brings your site to life with immersive featured images and […]

  • WordPress 4.6 “Pepper” Released

    Hey Guys. Great news. WordPress 4.6, titled Coleman was released this week. WordPress 4.6 brings a bunch of revamped features. Here are the ‘highlights’ and video from the Codex page: Here are some highlights from the newest WordPress release: Streamlined Updates Don’t lose your place: stay on the same page while you update, install, and delete […]

  • Create a Campaign, Not Just a Spot (or Ad)

    Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!

    Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.  I’ll let Jeff explain…

    Every time you create a spot, think about making it into a campaign – a theme that will tie all the client’s commercials together and give them an identity in the minds of the audience.

    Don’t go beyond the concept stage of the first spot before you ask yourself, “How would I develop this into a campaign?” Then write down as many concepts for other spots in the campaign as you can think of.  If the first spot isn’t adaptable to a campaign, you may have to abandon or at least change it.