A lot of fun stuff happens both at I Heart Blank, on the world wide web, in marketing and also with WordPress.  Here’s a place where I put information that, interests me, is important for you to know, and resources to help you navigate your website (and also the web).  Check out our most recent blog posts below.

Latest blog posts

  • Intent Precedes Content – Keeping Customers At The Core

    So I started writing this article and I went on so many different 'side rants' that I decided to break them up into a 'series' of posts about how closely knit being in a band is with 'the business world.'  Here's part two... (Go here for part one) Let's Talk About Music You know there's a few interactions I've had over the past few weeks that got me thinking about my business relationships.[...]

    Published On: April 16, 2013Categories: Business1854 words9.3 min read

  • Advertising Gold: Kmart – Ship My Pants

    I'm working on another 'real' article, but I just had to share this commercial.  It comes from Kmart and it is titled "Ship My Pants."  It's a great example of getting your attention and no part of this commercial seems overly redundant.  I think it's cast perfectly, written perfectly and there's two versions included in the video.   Check out the video below and laugh a little...it's Monday.  A huge thanks to Pallante Photography for shooting this commercial my[...]

    Published On: April 15, 2013Categories: Advertising Gold, Business123 words0.6 min read

  • When Is Advertising The Enemy?

    I was posting an article about the importance of customer service when I came across an article that had the opening line, "SURVEY RESULT: 86 percent of U.S. adults will pay more for a better customer experience. So why do companies continue to cut customer service costs and increase spending on marketing?"  My mind immediate went off on a rant, so I went with it. The article from Win The Customer[...]

    Published On: April 5, 2013Categories: Business812 words4.3 min read

  • Your “Fans” Are The Reason You’re In Business

    So I started writing this article and I went on so many different 'side rants' that I decided to break them up into a 'series' of posts about how closely knit being in a band is with 'the business world.'  Here's part one... Let's Talk About Music... Musicians can be a fickle bunch.  Especially with their fans.  You always hear phrases like, "We couldn't do it without the fans" and[...]

    Published On: March 30, 2013Categories: Business1315 words6.7 min read

  • 15 Animal Advertisements (Print)

    Just a quick, Tuesday morning pick-me-up.  Came across this post from BuzzFeed with some brilliant print advertisements featuring animals.  Check out the ones above and click below to see the rest. The Funniest Animal Ads Ever Just print ads (15 of them). And only ads with animals selling non-animal-related products.

    Published On: March 12, 2013Categories: Advertising Gold49 words0.2 min read
Infographic of the process of writing a blog post.

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