A lot of fun stuff happens both at I Heart Blank, on the world wide web, in marketing and also with WordPress. Here’s a place where I put information that, interests me, is important for you to know, and resources to help you navigate your website (and also the web). Check out our most recent blog posts below.
Latest blog posts
Jeffrey Hedquist is back to give you another quip about keeping your advertising simple! Jeff has been a ‘guest writer’ and now he’s a ‘regular’ one! Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful. I’ll let Jeff explain…[...]
Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention (via Tech Crunch) 10 Quick Ways to Clean Up and Optimize Your WordPress Site (via WPMU) New HTML Is About To Make Your Phone Way Better at Using the Internet (via Gizmodo) The Best Ways to Waste Time Productively (via Lifehacker) How To Disappear Online [infographic] (via Daily Infographic) Vermont celebrates 40 billboard-free years (via Ad Week) The Best[...]
A Funny Story I'm sure I could come up with a bunch of real life examples, but I hate when I go into a store looking to be educated and I can't get what I'm looking for. Say, for example, I'm looking for a PC and the 'sales person' just reads the boxes or the sales tags. To me, it's kind of insulting. Is the person 'helping' me assuming I can't read?[...]
So, we've talked about how not to sell. Today, I thought I'd talk about the other side of the coin and give some inspiration about how I do sell. Most of the time I like to 'sell' with options. Give someone options for what they're looking for with an explanation of why I'm giving those options and what the differences are between the options. Two examples come to mind. Website Selling I love giving[...]
A Funny Story Funny story. Someone named 'Sam' went to car dealership and left my phone number instead of their own. I received a number of phone calls from the car dealership. I let the first few go to voicemail. I figured after 1 or 2 calls, they'd realize no one was interested. They weren't getting the message. Finally, on the third or fourth day I picked up just to[...]
