I’m working on another ‘real‘ article, but I just had to share this commercial. It comes from Kmart and it is titled “Ship My Pants.” It’s a great example of getting your attention and no part of this commercial seems overly redundant. I think it’s cast perfectly, written perfectly and there’s two versions included in the video. Check out the video below and laugh a little…it’s Monday. A huge thanks to Pallante Photography for shooting this commercial my way.
People are often scared to take risks in their advertising. I can’t tell you how many times I’ve presented something only vagues risque and have gotten it shot down. I’d be really curious to see how much convincing this took to get through!
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About the Author: Tom DuHamel
Hi! My name is Tom DuHamel and I run I Heart Blank, LLC. I started my own business in 2011 but have been making websites since 2002. Before I Heart Blank, LLC I worked for a local radio station in Hackettstown, NJ selling advertising, doing voice-overs and helping local business create compelling advertising and marketing campaigns. When I started I Heart Blank, LLC my goal was to integrate the two things I was most experienced at; marketing and website design. Basically, making sure your website integrates your marketing plan (iconic retention, branding, etc.)
