Print Advertisements are all about capturing someone’s imagination and getting them to put a picture in their mind. A picture, of course, about your business. More times than not the picture of what you want to implant is the truth about your business. When we sit down with someone for the first time to talk about advertising I’m really interested in answering three questions:
- What is your USP or Unique Selling Proposition? (Basically, “What sets you apart from the pack? What do you do that no one else does?”)
- How did you get started doing this? (I wanna know where you passion comes from. Why did you get into this? Why do you love it?)
- What colors do you like? (That one really just helps me)
Answering those three questions sincerely and honestly can pretty much drive a marketing campaign for a quite a while. Maybe even for the life of your business. If you don’t have an answer for one of those questions then we will have to figure it out together. I don’t have a problem with that. I’m pretty nice.
