I came across an article from Entrepreneur titled, “5 Ways to Make Your Online Ads More Clickable” and I thought to myself, “These are just as important to any type of ads.” Whether it be print, radio or online ads. I encourage you read through the article for some things to remember / inspire you with you next advertisement.
Here are the highlights to make your ads more engaging:
- Curiosity
- Benefit
- Emotion
- Credibility
- Expectation
Even when using these ‘hooks’ to make your ads more engaging, Ted Prodromou also gives some techniques to help writing the ads, which include:
- Brainstorming headlines
- The old magazine rack trick
- Create a swipe file
About the Author: Tom DuHamel
Hi! My name is Tom DuHamel and I run I Heart Blank, LLC. I started my own business in 2011 but have been making websites since 2002. Before I Heart Blank, LLC I worked for a local radio station in Hackettstown, NJ selling advertising, doing voice-overs and helping local business create compelling advertising and marketing campaigns. When I started I Heart Blank, LLC my goal was to integrate the two things I was most experienced at; marketing and website design. Basically, making sure your website integrates your marketing plan (iconic retention, branding, etc.)
