Daily Infographic (and Vertical Response) recently had a great infograph called “Copywriting Cheat Sheet” about why and how to write for an Email blast, Social Media and for the web. Here’s some of the highlights…and check out the infograph below!
Email Newsletters
Email Newsletter Copy Should Include
- Divided Sections
- Short sentances
- Call-to-action
…and should be…
- Personable
- Informative
- Consistent
- Educational
- Non-salesy
- Impactful
Blog Articles
Blog article copy should include…
- Sources
- Shorter sentences
- Links to other posts
- Keywords
- Questions
…and should be…
- Story-based
- Have personality
- Engaging
- Opinionated
Facebook Posts
Facebook Posts should include
- Questions
- An ask for action (ex: like this picture if you agree)
- Images
- Links
- videos
- Emoticons occasionally
…and should be…
- Short
- Sharable
- Action-oriented
- Conversational
Tweets
Twitter copy should include:
- Links
- Hashtags
- @replies
- Retweets & questions
…and should be…
- Less than 140 characters
- Friendly
- Personable
About the Author: Tom DuHamel
Hi! My name is Tom DuHamel and I run I Heart Blank, LLC. I started my own business in 2011 but have been making websites since 2002. Before I Heart Blank, LLC I worked for a local radio station in Hackettstown, NJ selling advertising, doing voice-overs and helping local business create compelling advertising and marketing campaigns. When I started I Heart Blank, LLC my goal was to integrate the two things I was most experienced at; marketing and website design. Basically, making sure your website integrates your marketing plan (iconic retention, branding, etc.)
