Daily Infographic (and Vertical Response) recently had a great infograph called “Copywriting Cheat Sheet” about why and how to write for an Email blast, Social Media and for the web.  Here’s some of the highlights…and check out the infograph below!

Email Newsletters

Email Newsletter Copy Should Include

  • Divided Sections
  • Short sentances
  • Call-to-action

…and should be…

  • Personable
  • Informative
  • Consistent
  • Educational
  • Non-salesy
  • Impactful

Blog Articles

Blog article copy should include…

  • Sources
  • Shorter sentences
  • Links to other posts
  • Keywords
  • Questions

…and should be…

  • Story-based
  • Have personality
  • Engaging
  • Opinionated

Facebook Posts

Facebook Posts should include

  • Questions
  • An ask for action (ex: like this picture if you agree)
  • Images
  • Links
  • videos
  • Emoticons occasionally

…and should be…

  • Short
  • Sharable
  • Action-oriented
  • Conversational

Tweets

Twitter copy should include:

  • Links
  • Hashtags
  • @replies
  • Retweets & questions

…and should be…

  • Less than 140 characters
  • Friendly
  • Personable