26 11, 2013

Marketing Gold – Zappos New Product!

By |2017-08-12T07:09:52+00:00November 26th, 2013|Advertising Gold, Business|Comments Off on Marketing Gold – Zappos New Product!

For a limited time has a item for sale on their website.  It's called the "Sh*t Product" and it's available to you for the low, low price of $100,000!   I suppose this deserves a little bit of explanation.  It all started when the always-amusing Kanye West was a guest on Bret Easton Ellis' Podcast and shared a story about a 'discussion' he had with Tony Hsieh (Entrepreneur and CEO of Zappos): I got into this giant argument with the head of Zappos that he’s trying to tell me what I need to focus on. Meanwhile, he sells all [...]

23 09, 2013

Marketing Gold (Kinda): Sugar!

By |2017-08-12T06:56:54+00:00September 23rd, 2013|Advertising Gold, Business|Comments Off on Marketing Gold (Kinda): Sugar!

This one's a kinda of weird "Marketing Gold" but I thought it was interesting non-the-less.  I was browsing through BuzzFeed when an article came up called "One Of The Biggest Con Jobs In Advertising History, Part 2"  It involves advertisements for Sugar in the 60's and 70's, some of which are just amazing that people believed.  I've included some of my 'favorite' ads below, but be sure to check out Buzzfeed for all 12 of them:     You can check out "One Of The Biggest Con Jobs In Advertising History, Part 1" which tackles "Lysol" when it was a feminine [...]

3 07, 2013

Famous Last Words Radio Commercial (Volume 1 – 3)

By |2017-08-12T06:39:36+00:00July 3rd, 2013|Advertising Gold, I Heart Blank News|Comments Off on Famous Last Words Radio Commercial (Volume 1 – 3)

Well, they are finally here. I gave a sneak-listen on Facebook a few weeks for a series of radio commercials we put together for WRNJ Radio titled "Famous Last Words." I decided to post them all on our YouTube page just in case you wanted to listen to all the commercials.  Hope you enjoy em!

24 06, 2013

Marketing Gold: Bodyform Apologies For “False Advertising”

By |2017-08-12T06:35:10+00:00June 24th, 2013|Advertising Gold|Comments Off on Marketing Gold: Bodyform Apologies For “False Advertising”

This is a case of social media going right!  As Adweek puts it, "Brands often freeze up when they're criticized on Facebook."  I even talked (or at least reposted) about "The Unhappy Customer" as one of the 7-types of social media users (for business), and how "45% of consumers are more likely to share negative experiences on social media." This is a little tongue-in-cheek, but on October 8, 2013 a certain Richard Neill posted a rant on Bodyform's Facebook Page about Bodyform lying over the years about their products and the way they are portrayed in their commercials.  Here's [...]

3 06, 2013

Keep Failing…It’s Good For You

By |2017-11-21T23:24:24+00:00June 3rd, 2013|Business|Comments Off on Keep Failing…It’s Good For You

The idea of failing can be scary for a lot of people.  Failing in business can be extra scary and carry extra consequences.  It can be scary when you've invested your money in something and can potentially lose it.  It can be scary when you think about the amount of time you're not spending with family and friends, that you'll lose.  It's reasons like this that it took me over three years to start my own business.  Not being sure if I'm going to be broke in 6 months or if I'm going to flush any money I've saved [...]

21 05, 2013

The “I Should Hope So” Question In Advertising

By |2017-08-12T06:25:23+00:00May 21st, 2013|Business|Comments Off on The “I Should Hope So” Question In Advertising

I was listening once to a Jeffrey Hedquist teleseminar.  I really like Hedquist because he's a bit honest when it comes to advertising.  He's one of those guys (to me) that said it 'how it is.'  A bit of a Gordon Ramsay type, with a little more tact.  He primarily focus' on radio but I don't see a reason why it shouldn't apply any type of advertising. During the teleseminar I 'par-took' in, he talked about some things you should never include in a (radio) advertisement.  One of the main things I took out of the seminar was a [...]

5 04, 2013

When Is Advertising The Enemy?

By |2017-11-21T23:28:14+00:00April 5th, 2013|Business|Comments Off on When Is Advertising The Enemy?

I was posting an article about the importance of customer service when I came across an article that had the opening line, "SURVEY RESULT: 86 percent of U.S. adults will pay more for a better customer experience. So why do companies continue to cut customer service costs and increase spending on marketing?"  My mind immediate went off on a rant, so I went with it. The article from Win The Customer had some amazing statistics about customer service including: 86% – The number of U.S. adults who will pay more for a better customer experience. 89% – The number of [...]

12 03, 2013

15 Animal Advertisements (Print)

By |2017-08-12T05:48:27+00:00March 12th, 2013|Advertising Gold|Comments Off on 15 Animal Advertisements (Print)

Just a quick, Tuesday morning pick-me-up.  Came across this post from BuzzFeed with some brilliant print advertisements featuring animals.  Check out the ones above and click below to see the rest. The Funniest Animal Ads Ever Just print ads (15 of them). And only ads with animals selling non-animal-related products.

20 10, 2012

Your Advertising Is Really Your Sales Force.

By |2017-08-12T04:44:26+00:00October 20th, 2012|Business|Comments Off on Your Advertising Is Really Your Sales Force.

The Problem! Do you have a small business?  How about a medium sized business?  Word-of-mouth can be great but at some point business will start slowing down.  Furthermore, how are you suppose to get new customers to get positive Word-of-mouth started?  How are you suppose to get people in the door?  If you had an unlimited amount of money you would think about hiring someone to do some outside sales.  You know, make some cold calls to get people into your store.  Have someone 'hit the pavement' to drum up some more business. The first problem is, most people [...]

10 08, 2012

Vintage Ads Website…Vintage Ads Galore!

By |2017-08-12T04:28:17+00:00August 10th, 2012|Advertising Gold|Comments Off on Vintage Ads Website…Vintage Ads Galore!

This is more of a fun one than anything else but I stumbled across an archive of Vintage Advertisements.  If you scroll down a little and look on the left you can see that you can sort ads by the year and even decade.  Farthest one back goes to the 1652 (and it's for coffee too!) Check em out for some sweet inspiration for your next ad...or check 'em out if you're a huge fan of Mad Men.  Either way is alright with me!