{"id":9769,"date":"2015-05-11T17:43:44","date_gmt":"2015-05-11T21:43:44","guid":{"rendered":"https:\/\/iheartblank.net\/old\/?p=9769"},"modified":"2017-08-14T21:59:12","modified_gmt":"2017-08-14T21:59:12","slug":"advertising-one-to-one-to-one-to-one","status":"publish","type":"post","link":"https:\/\/iheartblank.net\/old\/advertising-one-to-one-to-one-to-one\/","title":{"rendered":"Advertising One-To-One (To One) (To One)"},"content":{"rendered":"

Jeffrey Hedquist<\/a><\/strong> is back to give you another quip about keeping your advertising simple! \u00a0Jeff has been\u00a0a \u2018guest writer\u2018 and now he\u2019s a \u2018regular\u2019 one!<\/p>\n

Jeff is primarily a \u2018radio guy\u2019 and writes about\u00a0radio advertising, but almost every article he writes can be related to pretty much any\u00a0advertising medium. Today’s post has to do with be personable with your ads.\u00a0\u00a0I\u2019ll let Jeff explain but read my two cents below that…<\/p>\n

Radio: One-To-One-to-One-To-One<\/b><\/span><\/h3>\n

People listen to radio one at a time.\u00a0 Now that may seem obvious, but why do many of today\u2019s radio commercials seem to be written for an earlier time when people actually gathered around the family radio?\u00a0 We all hear commercials start out with \u201cHello sports fans,\u201d or \u201cHeartburn sufferers,\u201d or \u201cListen up, pet owners,\u201d or my favorite, \u201cHey New York, New Jersey!\u201d<\/p>\n

Even in a car full of commuters listening to the same station, each person has a personal one-to-one relationship with the radio. \u00a0 Each one is creating his or her own visuals.\u00a0 Each person, with their individual tastes, feelings, dreams, and experiences, is listening and co-creating with the stimuli the radio commercial is offering.<\/p>\n

The most effective way to reach somebody is to talk to them as if they were right there with you.\u00a0 As you\u2019re writing, picture a member of your target demographic or psychographic group.\u00a0 What\u2019s their height, weight, hair, eye, and skin color? What are they going through today?\u00a0 When might they be listening?\u00a0 What are they feeling?\u00a0 Now, with a clear picture of that person in your mind, just talk to them about whatever product or service you\u2019re selling.\u00a0 You\u2019ll find an effective commercial will flow naturally, that will touch each person listening one at a time.<\/p>\n

Over the years, Jeffrey Hedquist has created thousands of commercials for one person, who now has run up an enormous credit card bill.\u00a0 If you are that person or would like to be, email jeffrey@hedquist.com<\/a>.<\/p>\n

\u00a9 1997\u20132015 Hedquist Productions, Inc. \u00a0 All rights reserved.<\/p>\n

\n

My Two Cents<\/strong><\/h3>\n

As per usual, Jeff hits the nail on the head. \u00a0I don’t even think I could put it better. \u00a0“Now, with a clear picture of that person in your mind, just talk to them about whatever product you’re selling.<\/em>” \u00a0Perfect. \u00a0To me, it’s all about making that personal connection. \u00a0If you sincerely believe in helping someone then you’re no longer trying to sell them something you’re trying to help them (or tell them something you think will help them.) \u00a0If you’re sincere about it, people will believe it. \u00a0Even if you look at some of the blog posts on this site. \u00a0I don’t write them as a text book or a sales pitch. \u00a0I just want to share what I know, and I typically do that in a ‘conversational<\/a>‘ way.<\/p>\n

Jeff’s advice also doesn’t just pertain to radio. \u00a0I’d have a little harder time relating it to print ad’s but the idea is still there. \u00a0Try to have a ‘conversation’ with someone through a print ad. \u00a0Don’t just tell them who you are and what ‘deals’ you have. \u00a0Try to set up a conversation through imagery. \u00a0What’s the old saying…”A picture is worth a thousand words.”<\/p>\n

It also relates to how to present information on other mediums like your website…this of how your ‘about us’ page is presented. \u00a0It even can relate to your social media<\/a>. \u00a0Read these “17 Experts Tips On Dealing with The Latest Facebook Algorithm Changes<\/a><\/em><\/strong>” and tell me it’s not related to what\u00a0Hedquist is talking about.<\/p>\n

That’s about it for now. \u00a0If you have anything to share…let us know in the comments…<\/p>\n","protected":false},"excerpt":{"rendered":"

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple! \u00a0Jeff has been\u00a0a \u2018guest writer\u2018 and now he\u2019s a \u2018regular\u2019 one! Jeff is primarily a \u2018radio guy\u2019 and writes about\u00a0radio advertising, but almost every article he writes can be related to pretty much any\u00a0advertising medium. Today’s post has to do with be personable with your ads.\u00a0\u00a0I\u2019ll let Jeff explain but read my two cents below that…<\/p>\n","protected":false},"author":1,"featured_media":9770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[62],"class_list":["post-9769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-advertising"],"yoast_head":"\nAdvertising One-To-One (To One) (To One) - I Heart Blank, LLC<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising One-To-One (To One) (To One) - I Heart Blank, LLC\" \/>\n<meta property=\"og:description\" content=\"Jeffrey Hedquist is back to give you another quip about keeping your advertising simple! \u00a0Jeff has been\u00a0a \u2018guest writer\u2018 and now he\u2019s a \u2018regular\u2019 one! 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