{"id":9096,"date":"2014-09-03T16:08:21","date_gmt":"2014-09-03T20:08:21","guid":{"rendered":"https:\/\/iheartblank.net\/old\/?p=9096"},"modified":"2017-08-14T21:30:09","modified_gmt":"2017-08-14T21:30:09","slug":"the-five-second-radio-headline-test","status":"publish","type":"post","link":"https:\/\/iheartblank.net\/old\/the-five-second-radio-headline-test\/","title":{"rendered":"The Five Second Radio Headline Test"},"content":{"rendered":"

Jeffrey Hedquist<\/a><\/span>\u00a0is back to give you another quip about keeping your advertising simple! \u00a0Jeff has been\u00a0a ‘guest writer<\/em>‘ and now he’s a ‘regular’ one!<\/p>\n

Jeff is primarily a ‘radio guy’ and writes about\u00a0radio advertising<\/span>, but almost every article he writes can be related to pretty much any\u00a0advertising medium<\/span>. \u00a0Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.\u00a0\u00a0I’ll let Jeff explain…<\/p>\n

Here’s a simple, but possibly painful test to perform on your radio script before you’ve produced it.\u00a0 Read the first 5 seconds of your commercial out loud to yourself or to members of your intended audience.\u00a0 Then stop and ask:\u00a0 “Would you continue to listen to this commercial?”<\/span><\/p>\n

If your commercial is already produced, then play the first 5 seconds of the spot, put it on pause and ask the same question.\u00a0<\/span><\/p>\n

If the answer is “No,” go back and re-write your opening “audio headline” so that it catches the attention of and intrigues listeners to stay, because if you don’t get them in the first few seconds, you won’t keep them for the rest of the commercial.\u00a0 If the answer is “Yes,” then go on to tell the rest of the story with an interesting middle and a strong ending.<\/span><\/p>\n

That critical 5 second opening could be words, interesting voices, sound effects, music or any combination of those elements.\u00a0 It might be funny, poignant, shocking, intriguing, dramatic, or newsworthy, but make sure it’s relevant to the audience you want to reach as well as to the rest of the spot. \u00a0<\/span><\/p>\n

An attention getting opening that isn\u2019t part of a story that develops in the following 10, 25 or 55 seconds will only confuse or irritate your listener.\u00a0 A relevant story that doesn\u2019t have a strong opening won\u2019t have any audience.\u00a0<\/span><\/p>\n

If you don’t capture them in the first 5 seconds, often the rest of the commercial is wasted time. When you do, you\u2019re on your way to building rapport with the over-communicated audience.<\/span><\/p>\n

Do you have the list of 330 of the most common commercial clich\u00e9s? Avoid them and get better advertiser results. It\u2019s free. Just email me <\/i>jeffrey@hedquist.com<\/i><\/span><\/a> and I\u2019ll send them.<\/i><\/span><\/p>\n

\u00a9 1997-2014 Hedquist Productions, Inc.\u00a0 All rights reserved.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Jeffrey Hedquist\u00a0is back to give you another quip about keeping your advertising simple! \u00a0Jeff has been\u00a0a ‘guest writer‘ and now he’s a ‘regular’ one! Jeff is primarily a ‘radio guy’ and writes about\u00a0radio advertising, but almost every article he writes can be related to pretty much any\u00a0advertising medium. \u00a0Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.\u00a0\u00a0I’ll let Jeff explain…<\/p>\n","protected":false},"author":1,"featured_media":9097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[62],"class_list":["post-9096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-advertising"],"yoast_head":"\nThe Five Second Radio Headline Test - I Heart Blank, LLC<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Five Second Radio Headline Test - I Heart Blank, LLC\" \/>\n<meta property=\"og:description\" content=\"Jeffrey Hedquist\u00a0is back to give you another quip about keeping your advertising simple! \u00a0Jeff has been\u00a0a ‘guest writer‘ and now he’s a ‘regular’ one! 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My name is Tom DuHamel and I run I Heart Blank, LLC. I started my own business in 2011 but have been making websites since 2002. Before I Heart Blank, LLC I worked for a local radio station in Hackettstown selling advertising, doing voice-overs and helping local business create compelling advertising and marketing campaigns. 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