{"id":6745,"date":"2014-04-03T10:30:24","date_gmt":"2014-04-03T14:30:24","guid":{"rendered":"https:\/\/iheartblank.net\/old\/?p=6745"},"modified":"2017-08-14T21:19:21","modified_gmt":"2017-08-14T21:19:21","slug":"keep-advertising-simple","status":"publish","type":"post","link":"https:\/\/iheartblank.net\/old\/keep-advertising-simple\/","title":{"rendered":"Keep Your Advertising Simple"},"content":{"rendered":"

Jeffrey Hedquist<\/a><\/strong>\u00a0is back to give you another quip about keeping your advertising simple! \u00a0Jeff was a ‘guest writer<\/em>‘ back in January with the article, “Humanize Your Commercial Client<\/a>”\u00a0<\/strong>and I think I’m gong to make him a ‘regular’ on this site.<\/p>\n

Jeff is primarily a ‘radio guy’ and writes about radio advertising<\/strong>, but almost every article he writes can be related to pretty much any advertising medium<\/strong>. \u00a0Instead of writing a :10 spot think about brainstorming a smaller print ad. \u00a0The point is that advertisements should (typically) have one<\/strong> effective, powerful message. \u00a0I’ll let Jeff explain…<\/p>\n

Simplify Your Radio For Better Results<\/b><\/h4>\n

If you throw three balls at someone, they’ll probably miss them all.\u00a0 But if you throw them one, they’re more likely to catch it.\u00a0 Want your potential customers to catch the ball?\u00a0 Give them one strong, simple idea.<\/p>\n

How?\u00a0 Try writing your commercial as a :10. This forces you to Condense the elements of the commercial into one big idea.\u00a0 Then expand it into a :30 or :60 story with a compelling opening, middle and close – one that resonates with the audience.<\/p>\n

Oftentimes, advertisers try to include too much information or sell too many items in one commercial. With radio, it’s important to have a single powerful, emotional image that touches people, so that they come away with one strong feeling from the spot.<\/p>\n

This technique will give your writing focus and will enable your spots to break through the clutter.\u00a0 Rather than attempt something complex, it’s often better to do something simple and do it well.<\/p>\n

Jeffrey Hedquist has given up trying to simplify his life.\u00a0 He’s just going to simplify his commercials.\u00a0 You can contact Jeffrey at Hedquist Productions. Phone (641) 472-6708. email <\/i>jeffrey@hedquist.com<\/i><\/a> or go to http:\/\/<\/a><\/i>www.hedquist.com<\/i><\/a> to sign up for his free newsletter \u2013 Radio Hed Lines.<\/i><\/p>\n

\u00a9 1997-2014 Hedquist Productions, Inc.\u00a0 All rights reserved.<\/p>\n

You can find out more about Jeffrey Hedquist here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jeffrey Hedquist\u00a0is back to give you another quip about keeping your advertising simple! \u00a0Jeff was a ‘guest writer‘ back in January with the article, “Humanize Your Commercial Client”\u00a0and I think I’m gong to make him a ‘regular’ on this site. Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. \u00a0Instead of writing a :10 spot think about brainstorming a smaller print ad. \u00a0The point is that advertisements should (typically) have one effective, powerful message. \u00a0I’ll let Jeff explain… Simplify Your Radio For […]<\/p>\n","protected":false},"author":1,"featured_media":8896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[62],"class_list":["post-6745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-advertising"],"yoast_head":"\nKeep Your Advertising Simple - I Heart Blank, LLC<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keep Your Advertising Simple - I Heart Blank, LLC\" \/>\n<meta property=\"og:description\" content=\"Jeffrey Hedquist\u00a0is back to give you another quip about keeping your advertising simple! \u00a0Jeff was a ‘guest writer‘ back in January with the article, “Humanize Your Commercial Client”\u00a0and I think I’m gong to make him a ‘regular’ on this site. 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