{"id":6624,"date":"2014-01-03T15:06:19","date_gmt":"2014-01-03T20:06:19","guid":{"rendered":"https:\/\/iheartblank.net\/old\/?p=6624"},"modified":"2017-08-12T07:14:06","modified_gmt":"2017-08-12T07:14:06","slug":"smarter-advertising-pt-1","status":"publish","type":"post","link":"https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/","title":{"rendered":"The Smarter Advertising, Pt. 1"},"content":{"rendered":"

I haven’t posted in a little bit due to ‘end of the year chaos’ but I thought I would share a few tips & quips for your next advertising campaign. \u00a0 There are a bunch of things I’ve learned on my own and a bunch of people I’ve taken advice from. \u00a0Here’s some of those thoughts \/ rants. \u00a0<\/span><\/p>\n

Separate Yourself From The Pack<\/strong><\/h2>\n

One of the big great pieces of marketing advice that people seem to forget. \u00a0One of the main keys to any advertising campaign<\/strong> is to separate yourself from the pack<\/strong>. \u00a0That can come in two forms; \u00a0what you’re talking about<\/strong> and how you’re saying it<\/strong>.<\/p>\n

What You’re Talking About<\/strong><\/h2>\n

The first way is how you’re positioning your product or brand. \u00a0This essentially means that when competing companies and talking about price<\/strong>, you talk about service<\/strong>. \u00a0Just because you’re in competition with someone doesn’t mean you have to compete with their advertising. You can even ‘push’ a product or feature that no one else has<\/strong> or something you excel at<\/strong>. \u00a0So, if you’re a mechanic and you’re really good at fixing Volkswagen’s, then you can position your advertising to show that you excel at fixing Volkswagens. \u00a0The key is to just talk about that for a whole ad, but we’ll get to that a little later…<\/p>\n

How You’re Saying It<\/strong><\/h2>\n

This one is a weird one and often takes people off-guard. \u00a0Say what your competition is saying, but do it in a different way. \u00a0The first and best example I can think of is Geico<\/strong>. \u00a0It took one year of Geico’s<\/strong> famous Gecko<\/strong> (and then onto Cavemen<\/strong>, etc.) that made every insurance company stop what they were doing and re-evaluate their advertising \/ marketing<\/strong> strategy. \u00a0Most insurance agencies nowadays are thinking totally outside the box<\/a> on how to sell to their potential clients. Saying what you want to say in a different way is a great way to get your creative juices flowing and think outside of the box. \u00a0I mean, think about those Geico ads, they barely even mention insurance anymore, but you know damn well what the ad is for.<\/p>\n

The important factor that Geico (and other ‘like’ ads) did was drive home one message to make you remember the business. \u00a0“You could save 15%….” \u00a0That’s the key. \u00a0If you have a diluted message that doesn’t have a point, then everyone will remember the commercial\u00a0<\/strong>but no one<\/strong> will remember what it was for<\/strong>.<\/p>\n

Laundry lists<\/strong><\/h2>\n

Many small business just want a ‘laundry list’ of services their business offers. \u00a0Those commercials, traditionally, don’t do very well. \u00a0Why? \u00a0Because there’s too much information in a small amount of time and most people don’t care or can’t retain that kind of information. \u00a0I’m always trying to think of that ‘other angle,’ whether it be by offering a (substantial) discount or by honing in on one service<\/strong> or product<\/strong> at a time. Creating a ‘laundry list’ commercial will end up sounding like a Crazy Eddie Commercial<\/a><\/strong>. \u00a0I know that sounds kind of hypocritical, because those commercials were relatively successful, but it’s the ‘character’ in those commercials that makes them memorable, not what he’s saying.<\/p>\n

Hit One Thing At A Time!<\/strong><\/h2>\n

If you’re a business and you realize the benefit of advertising, then chances are you aren’t<\/strong> advertising for one month out of the year. \u00a0That means you can talk about all of your services over the course of a year (or even two) instead of in one commercial<\/strong>. \u00a0Don’t think that you have to do a ‘laundry list<\/strong>‘ in order to get everything in there. \u00a0If you’re talking about one thing, and that thing is interesting then your potential clients will find out more. More so, you’ll have time to expand on one product or service and that will set you apart from the pack.<\/strong><\/p>\n

Last year I ran a series of ad’s about a social media package<\/a> I have; in which I mention ‘the website guys at I Heart Blank.’ \u00a0You can listen to it here<\/a>. \u00a0Now, do you think anyone that hears that commercial doesn’t think I do websites? \u00a0Of course they do!!! \u00a0Over the course of last year, I spread four different messages over the airwaves for people to hear. \u00a0They included an Online Resume package, the social media package, an intro-commercial about who I am and what I do and finally a commercial about website design. \u00a0No one commercial (technically) talked about all the services I offer.<\/p>\n

The ‘Harder’ Business To Sell<\/strong><\/h2>\n

There’s certain business-types that are harder (but not impossible) to sell. \u00a0This is often times why you hear the same types of commercials for certain business types. \u00a0Every once in a while a business will be adventurous and change the game. \u00a0We talked about before, but again Geico car insurance is a great example of this. \u00a0How interesting or fun is car insurance? \u00a0Exactly. \u00a0Geico made it fun!<\/p>\n

I also had a mortgage company on the air and we decided to take a ‘different’ approach to advertising. \u00a0I didn’t want to do a traditional ‘we care about you’ commercial, so we decided to do a series of over twenty ‘interview commercials’ with realtors, real estate attorneys, title people, etc to talk about how much they loved the mortgage company. \u00a0It worked out great for several reasons. \u00a0First, it was a non-traditional commercial for a mortgage company. \u00a0Secondly, the mortgage company got to help some of the people they work with by getting them on the air. \u00a0It was a win-win for everybody!<\/p>\n

Conclusion<\/strong><\/h2>\n

Think about your advertising and don’t fall in the hole of many businesses. \u00a0Hope this helps. \u00a0Stand by for Part II. \u00a0I’ll try to get it done soon!!!<\/p>\n","protected":false},"excerpt":{"rendered":"

I haven’t posted in a little bit due to ‘end of the year chaos’ but I thought I would share a few tips & quips for your next advertising campaign. \u00a0 There are a bunch of things I’ve learned on my own and a bunch of people I’ve taken advice from. \u00a0Here’s some of those thoughts \/ rants. \u00a0 Separate Yourself From The Pack One of the big great pieces of marketing advice that people seem to forget. \u00a0One of the main keys to any advertising campaign is to separate yourself from the pack. \u00a0That can come in two […]<\/p>\n","protected":false},"author":1,"featured_media":8935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[62,113],"class_list":["post-6624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-advertising","tag-marketing"],"yoast_head":"\nThe Smarter Advertising, Pt. 1 - I Heart Blank, LLC<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Smarter Advertising, Pt. 1 - I Heart Blank, LLC\" \/>\n<meta property=\"og:description\" content=\"I haven’t posted in a little bit due to ‘end of the year chaos’ but I thought I would share a few tips & quips for your next advertising campaign. \u00a0 There are a bunch of things I’ve learned on my own and a bunch of people I’ve taken advice from. \u00a0Here’s some of those thoughts \/ rants. \u00a0 Separate Yourself From The Pack One of the big great pieces of marketing advice that people seem to forget. \u00a0One of the main keys to any advertising campaign is to separate yourself from the pack. \u00a0That can come in two [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/\" \/>\n<meta property=\"og:site_name\" content=\"I Heart Blank, LLC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iheartblankllc\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-03T20:06:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-12T07:14:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/iheartblank.net\/old\/wp-content\/uploads\/2024\/04\/i_heart_blank-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom DuHamel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iheartblankllc\" \/>\n<meta name=\"twitter:site\" content=\"@iheartblankllc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom DuHamel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/smarter-advertising-pt-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/smarter-advertising-pt-1\\\/\"},\"author\":{\"name\":\"Tom DuHamel\",\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/#\\\/schema\\\/person\\\/963fdd4cdf356ecd03e10a5b03a5ce83\"},\"headline\":\"The Smarter Advertising, Pt. 1\",\"datePublished\":\"2014-01-03T20:06:19+00:00\",\"dateModified\":\"2017-08-12T07:14:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/smarter-advertising-pt-1\\\/\"},\"wordCount\":984,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/smarter-advertising-pt-1\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Advertising\",\"Marketing\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/smarter-advertising-pt-1\\\/\",\"url\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/smarter-advertising-pt-1\\\/\",\"name\":\"The Smarter Advertising, Pt. 1 - I Heart Blank, LLC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/smarter-advertising-pt-1\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/smarter-advertising-pt-1\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2014-01-03T20:06:19+00:00\",\"dateModified\":\"2017-08-12T07:14:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/smarter-advertising-pt-1\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/iheartblank.net\\\/old\\\/smarter-advertising-pt-1\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/smarter-advertising-pt-1\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/smarter-advertising-pt-1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Smarter Advertising, Pt. 1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/#website\",\"url\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/\",\"name\":\"I Heart Blank, LLC\",\"description\":\"Website Design, Hosting, Domains & More\",\"publisher\":{\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/#organization\",\"name\":\"I Heart Blank, LLC\",\"url\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/i-heart-blank-social.jpg\",\"contentUrl\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/i-heart-blank-social.jpg\",\"width\":\"600\",\"height\":\"600\",\"caption\":\"I Heart Blank, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/iheartblankllc\",\"https:\\\/\\\/x.com\\\/iheartblankllc\",\"https:\\\/\\\/www.linkedin.com\\\/company-beta\\\/2923283\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCYYyXBP3aBbMEbG8_VgV9Mw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/#\\\/schema\\\/person\\\/963fdd4cdf356ecd03e10a5b03a5ce83\",\"name\":\"Tom DuHamel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/689607554948f93da45f0aedc3ee93d1df4068bbba2c1707fa5411a68afbe9c1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/689607554948f93da45f0aedc3ee93d1df4068bbba2c1707fa5411a68afbe9c1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/689607554948f93da45f0aedc3ee93d1df4068bbba2c1707fa5411a68afbe9c1?s=96&d=mm&r=g\",\"caption\":\"Tom DuHamel\"},\"description\":\"Hi! My name is Tom DuHamel and I run I Heart Blank, LLC. I started my own business in 2011 but have been making websites since 2002. Before I Heart Blank, LLC I worked for a local radio station in Hackettstown selling advertising, doing voice-overs and helping local business create compelling advertising and marketing campaigns. When I started I Heart Blank, LLC my goal was to integrate the two things I was most experienced at; marketing and website design.\",\"sameAs\":[\"https:\\\/\\\/iheartblank.net\\\/old\"],\"url\":\"https:\\\/\\\/iheartblank.net\\\/old\\\/author\\\/gunnston\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Smarter Advertising, Pt. 1 - I Heart Blank, LLC","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The Smarter Advertising, Pt. 1 - I Heart Blank, LLC","og_description":"I haven’t posted in a little bit due to ‘end of the year chaos’ but I thought I would share a few tips & quips for your next advertising campaign. \u00a0 There are a bunch of things I’ve learned on my own and a bunch of people I’ve taken advice from. \u00a0Here’s some of those thoughts \/ rants. \u00a0 Separate Yourself From The Pack One of the big great pieces of marketing advice that people seem to forget. \u00a0One of the main keys to any advertising campaign is to separate yourself from the pack. \u00a0That can come in two [...]","og_url":"https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/","og_site_name":"I Heart Blank, LLC","article_publisher":"https:\/\/www.facebook.com\/iheartblankllc","article_published_time":"2014-01-03T20:06:19+00:00","article_modified_time":"2017-08-12T07:14:06+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/iheartblank.net\/old\/wp-content\/uploads\/2024\/04\/i_heart_blank-social.jpg","type":"image\/jpeg"}],"author":"Tom DuHamel","twitter_card":"summary_large_image","twitter_creator":"@iheartblankllc","twitter_site":"@iheartblankllc","twitter_misc":{"Written by":"Tom DuHamel","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/#article","isPartOf":{"@id":"https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/"},"author":{"name":"Tom DuHamel","@id":"https:\/\/iheartblank.net\/old\/#\/schema\/person\/963fdd4cdf356ecd03e10a5b03a5ce83"},"headline":"The Smarter Advertising, Pt. 1","datePublished":"2014-01-03T20:06:19+00:00","dateModified":"2017-08-12T07:14:06+00:00","mainEntityOfPage":{"@id":"https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/"},"wordCount":984,"commentCount":0,"publisher":{"@id":"https:\/\/iheartblank.net\/old\/#organization"},"image":{"@id":"https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/#primaryimage"},"thumbnailUrl":"","keywords":["Advertising","Marketing"],"articleSection":["Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/","url":"https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/","name":"The Smarter Advertising, Pt. 1 - I Heart Blank, LLC","isPartOf":{"@id":"https:\/\/iheartblank.net\/old\/#website"},"primaryImageOfPage":{"@id":"https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/#primaryimage"},"image":{"@id":"https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/#primaryimage"},"thumbnailUrl":"","datePublished":"2014-01-03T20:06:19+00:00","dateModified":"2017-08-12T07:14:06+00:00","breadcrumb":{"@id":"https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/iheartblank.net\/old\/smarter-advertising-pt-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/iheartblank.net\/old\/"},{"@type":"ListItem","position":2,"name":"The Smarter Advertising, Pt. 1"}]},{"@type":"WebSite","@id":"https:\/\/iheartblank.net\/old\/#website","url":"https:\/\/iheartblank.net\/old\/","name":"I Heart Blank, LLC","description":"Website Design, Hosting, Domains & More","publisher":{"@id":"https:\/\/iheartblank.net\/old\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iheartblank.net\/old\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/iheartblank.net\/old\/#organization","name":"I Heart Blank, LLC","url":"https:\/\/iheartblank.net\/old\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iheartblank.net\/old\/#\/schema\/logo\/image\/","url":"https:\/\/iheartblank.net\/old\/wp-content\/uploads\/2018\/04\/i-heart-blank-social.jpg","contentUrl":"https:\/\/iheartblank.net\/old\/wp-content\/uploads\/2018\/04\/i-heart-blank-social.jpg","width":"600","height":"600","caption":"I Heart Blank, LLC"},"image":{"@id":"https:\/\/iheartblank.net\/old\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iheartblankllc","https:\/\/x.com\/iheartblankllc","https:\/\/www.linkedin.com\/company-beta\/2923283\/","https:\/\/www.youtube.com\/channel\/UCYYyXBP3aBbMEbG8_VgV9Mw"]},{"@type":"Person","@id":"https:\/\/iheartblank.net\/old\/#\/schema\/person\/963fdd4cdf356ecd03e10a5b03a5ce83","name":"Tom DuHamel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/689607554948f93da45f0aedc3ee93d1df4068bbba2c1707fa5411a68afbe9c1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/689607554948f93da45f0aedc3ee93d1df4068bbba2c1707fa5411a68afbe9c1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/689607554948f93da45f0aedc3ee93d1df4068bbba2c1707fa5411a68afbe9c1?s=96&d=mm&r=g","caption":"Tom DuHamel"},"description":"Hi! My name is Tom DuHamel and I run I Heart Blank, LLC. I started my own business in 2011 but have been making websites since 2002. Before I Heart Blank, LLC I worked for a local radio station in Hackettstown selling advertising, doing voice-overs and helping local business create compelling advertising and marketing campaigns. When I started I Heart Blank, LLC my goal was to integrate the two things I was most experienced at; marketing and website design.","sameAs":["https:\/\/iheartblank.net\/old"],"url":"https:\/\/iheartblank.net\/old\/author\/gunnston\/"}]}},"_links":{"self":[{"href":"https:\/\/iheartblank.net\/old\/wp-json\/wp\/v2\/posts\/6624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iheartblank.net\/old\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iheartblank.net\/old\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iheartblank.net\/old\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iheartblank.net\/old\/wp-json\/wp\/v2\/comments?post=6624"}],"version-history":[{"count":0,"href":"https:\/\/iheartblank.net\/old\/wp-json\/wp\/v2\/posts\/6624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iheartblank.net\/old\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/iheartblank.net\/old\/wp-json\/wp\/v2\/media?parent=6624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iheartblank.net\/old\/wp-json\/wp\/v2\/categories?post=6624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iheartblank.net\/old\/wp-json\/wp\/v2\/tags?post=6624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}