{"id":5724,"date":"2013-07-11T15:08:52","date_gmt":"2013-07-11T19:08:52","guid":{"rendered":"https:\/\/iheartblank.net\/old\/?p=5724"},"modified":"2017-08-12T06:42:59","modified_gmt":"2017-08-12T06:42:59","slug":"google-and-penguin-2-0-back-me-up-on-blogging-and-seo-optimization","status":"publish","type":"post","link":"https:\/\/iheartblank.net\/old\/google-and-penguin-2-0-back-me-up-on-blogging-and-seo-optimization\/","title":{"rendered":"Google and Penguin 2.0 Back Me Up On Blogging And SEO Optimization"},"content":{"rendered":"

Penguin 2.0<\/strong>\u00a0is\u00a0Google’s<\/strong>\u00a0new algorithm<\/em>\u00a0for delivering search results. \u00a0It delivers a bunch of updates to how Google ranks websites on the world-wide web. \u00a0The funny thing is that the\u00a0Penguin 2.0<\/strong>\u00a0update is utilizing things that I’ve been talking about for a while. \u00a0The first time we talked about\u00a0being sincere with your online presence<\/a>. \u00a0Then I showed you some\u00a0important stats<\/a>\u00a0about the benefits of blogging. \u00a0Then we talked about the\u00a0importance of local businesses who blog<\/a>. \u00a0Heck! \u00a0I even gave you some\u00a0tips & inspiration for posting to your website<\/a>.<\/p>\n

So what I’m going to do in this article is go over my philosophy of SEO, we’ll define some terms and finally talk about what changes have come with Penguin 2.0. \u00a0Let’s get into it…<\/p>\n

How I Utilize SEO<\/strong><\/h2>\n

People ask me about\u00a0SEO<\/strong>\u00a0and\u00a0SEO related things<\/strong>\u00a0all the time. \u00a0My rebuttal \/ philosophy usually involved\u00a0two<\/strong>\u00a0very important themes…<\/p>\n

Social Media Is Important<\/strong><\/h3>\n

The first thing I talk about is\u00a0social media<\/strong>. \u00a0Part of why it’s important is\u00a0connecting with your audience as many ways as possible<\/em><\/strong>. \u00a0For example, if you have the newer\u00a0Maps App<\/strong>\u00a0for your\u00a0iPhone<\/strong>\u00a0you may be surprised to know that it utilizes\u00a0Yelp<\/strong>\u00a0for business locations (or at least their rating.) \u00a0And as we all know; hits to your page helps you rank higher with search engines.<\/p>\n

The second part is totally\u00a0search engine relevant<\/em>. \u00a0Okay, so let’s say you search a\u00a0band<\/a>\u00a0on\u00a0Google\u00a0<\/strong>(example 1<\/a>\u00a0|\u00a0example 2<\/a>.) \u00a0If you look at the top search results you’ll see that they are actually\u00a0social media websites!<\/strong>\u00a0\u00a0How crazy is that! \u00a0If you look up a\u00a0business<\/a>\u00a0you’ll see the same applies. \u00a0Why is this? \u00a0Exactly for the same reason we stated above; \u00a0hits to a page helps the rank in search engines. \u00a0Except this time it’s looking at\u00a0insanely\u00a0high traffic pages<\/em>\u00a0(like\u00a0Facebook<\/strong>,\u00a0Twitter<\/strong>\u00a0&\u00a0Yelp,<\/strong>) matching those up to the\u00a0search term<\/em>\u00a0(aka – your business name) and displaying those results first.<\/p>\n

We Are The “Product” of [INSERT SEARCH ENGINE HERE]<\/strong><\/h3>\n

I also tell people who\u00a0Google<\/strong><\/a>\u00a0(or\u00a0Bing<\/strong><\/a>\u00a0or\u00a0Yahoo<\/strong><\/a>\u00a0or anyone else)<\/em>\u00a0actually\u00a0wants your business at the top of their organic search results<\/strong>. \u00a0I sometimes get a weird look from people, but the fact of the matter is that\u00a0we are\u00a0Google’s\u00a0product<\/em><\/a>\u00a0and not their\u00a0customers<\/em><\/strong>. \u00a0I don’t think this is a negative thing, but it’s important to recognize the difference. \u00a0Google’s\u00a0customer<\/strong><\/em>, as with any business, is someone who spends money with a company. \u00a0You\u00a0do\u00a0not<\/em><\/strong>\u00a0spend money with\u00a0Google<\/strong>\u00a0(at least while you’re searching for content.)<\/em>\u00a0\u00a0To put it the simplest, it’s the people who spend money on\u00a0Adwords<\/strong><\/a>\u00a0(paid search results)<\/em>\u00a0who are\u00a0Google’s\u00a0customers<\/em><\/strong>. \u00a0You<\/strong>\u00a0are the\u00a0product<\/strong><\/em>\u00a0that Google can sell to their\u00a0Adword<\/strong>\u00a0customers<\/strong><\/em>. \u00a0So, in essence, they tell an\u00a0Adword<\/strong>\u00a0customer,\u00a0<\/strong>“We have 3,000 who search ‘Term X’\u00a0an hour”<\/em>\u00a0and that\u00a0IS<\/strong>\u00a0their\u00a0sales pitch<\/strong>. \u00a0That’s why you are the\u00a0product<\/strong><\/em>! \u00a0That’s why\u00a0customers<\/strong><\/em>\u00a0prefer to utilize\u00a0Google Adwords<\/strong><\/em>\u00a0over any other search engine. \u00a0They have the highest numbers<\/strong>. \u00a0Plus,\u00a0Google<\/strong>\u00a0actually turned their business name into a verb (“Google It<\/em>“!) \u00a0Whether it was intentional or not that’s some\u00a0brilliant marketing<\/strong>.<\/p>\n

So, if Google is using\u00a0you<\/em>\u00a0as vehicle to make money; how would they potentially start loosing money? By having less and less\u00a0product<\/strong><\/em>\u00a0to sell (and remember you are the product.<\/em>) \u00a0How would they potentially start loosing\u00a0product<\/strong><\/em>? \u00a0By sucking at having relevant search engine results. \u00a0Worst case scenario is searching a business name on Google and having all pornography come up. \u00a0How popular do you think\u00a0Bing<\/strong>\u00a0or\u00a0Yahoo<\/strong>\u00a0would get if this started happening? \u00a0Google would probably drop pretty quickly from the top search engine. \u00a0 This also means that\u00a0Google<\/strong>\u00a0is (and should be) working hard to bring you relevant search results. \u00a0AKA – Google wants your business on top of organic results!<\/strong><\/p>\n

So if you’re just being honest and doing what you should be doing as a business than Google wants to at the top…at least organically. \u00a0This is where\u00a0Penguin 2.0<\/strong><\/a>\u00a0comes in, but before we get to that let’s go over some basics of how it all works…<\/p>\n

SEO Definitions<\/strong><\/h2>\n

Let’s define some terms so we can all get along. \u00a0If you all ready know about these definitions and terms then you’re welcome to skip this section.<\/p>\n

Penguin 2.0<\/strong><\/h3>\n

Penguin<\/strong>\u00a0is the clever littler term\u00a0Google<\/strong>\u00a0came up with for their\u00a0algorithm<\/em>\u00a0for\u00a0search engine results<\/em>. \u00a0According to\u00a0Wikipedia<\/strong><\/a>:<\/p>\n

Google Penguin<\/b>\u00a0is a code name\u00a0for a\u00a0Google algorithm\u00a0update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google\u2019s Webmaster Guidelines\u00a0by using now declared\u00a0black-hat SEO\u00a0techniques, such as\u00a0keyword stuffing,\u00a0cloaking,\u00a0participating in link schemes,\u00a0deliberate creation of\u00a0duplicate content,\u00a0and others. Unlike\u00a0PageRank, however, Google makes all updates to this algorithm public.
\n<\/sup><\/p><\/blockquote>\n

There is also\u00a0Google Panda<\/strong><\/a>, but that doesn’t really have to do with the most reason updates. \u00a0Social Media Today<\/strong><\/a>\u00a0also\u00a0explains\u00a0why these changes are important:<\/p>\n

As usual, when there is a Google algorithm update business owners have to stop whatever it is they were doing and focus on the update. A penguin or panda update can mean big changes for a website, so you have to always be prepared, informed, and ready to react and recover. \u00a0Google is constantly making algorithm changes in order to improve the results that show up on a SERP, and whether you agree with the change or not, Google is the one that gets to decide if you\u2019re on page 1 or page 10.<\/p><\/blockquote>\n

Essentially,\u00a0Penguin 2.0<\/strong>\u00a0is trying \/ looking to alleviate and deter\u00a0Black Hat SEO<\/strong><\/a>.<\/p>\n

Black Hat SEO<\/strong><\/h3>\n

Black Hat SEO<\/strong>\u00a0are sometimes termed as ‘unfair<\/em>‘ practices in\u00a0SEO optimization<\/strong>. \u00a0Some I agree with while others I just see as tips for sincere bloggers to get a step above the rest. \u00a0Wikipedia<\/strong><\/a>\u00a0defines\u00a0Black Hat SEO<\/strong>\u00a0as:<\/p>\n

is the deliberate manipulation of\u00a0search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.\u00a0It could be considered to be a part of\u00a0search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users.<\/p><\/blockquote>\n

According to\u00a0Push On<\/strong><\/a>\u00a0and\u00a0How Stuff Works<\/strong><\/a>,\u00a0Black Hat SEO<\/strong>\u00a0practices include:<\/p>\n