{"id":5703,"date":"2013-06-24T15:28:13","date_gmt":"2013-06-24T19:28:13","guid":{"rendered":"https:\/\/iheartblank.net\/old\/?p=5703"},"modified":"2017-08-12T06:35:10","modified_gmt":"2017-08-12T06:35:10","slug":"marketing-gold-bodyform-apologies-for-false-advertising","status":"publish","type":"post","link":"https:\/\/iheartblank.net\/old\/marketing-gold-bodyform-apologies-for-false-advertising\/","title":{"rendered":"Marketing Gold: Bodyform Apologies For “False Advertising”"},"content":{"rendered":"

This is a case of social media<\/strong><\/a> going right! \u00a0As Adweek<\/strong><\/a> puts it, “Brands often freeze up when they’re criticized on Facebook.”<\/strong><\/em> \u00a0I even talked (or at least reposted) about “The Unhappy Customer<\/strong><\/em>” as one of the 7-types of social media users<\/a> (for business), and how “45% of consumers are more likely to share negative experiences on social media.”<\/strong><\/em><\/p>\n

This is a little tongue-in-cheek, but on October 8, 2013<\/strong> a certain Richard Neill<\/strong> posted a rant<\/a> on Bodyform’s Facebook Page<\/strong><\/a> about Bodyform<\/strong><\/a> lying over the years about their products and the way they are portrayed in their commercials. \u00a0Here’s Richards post<\/strong><\/a>:<\/p>\n

Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger.<\/strong><\/p><\/blockquote>\n

I have no idea why Richard Neill<\/strong> decided to post this on Bodyform’s page<\/strong><\/a>, but it’s quite hilarious. \u00a0Within a week, Bodyform<\/strong><\/a> had responded to Richard Neill’s complaints<\/strong> with a video<\/a>…and it does not disappoint! \u00a0Bodyform<\/strong> posted this message with their video<\/strong><\/a>:<\/p>\n

We loved Richard\u2019s wicked sense of humour. We are always grateful for input from our users, but his comment was particularly poignant. If Facebook had a “love” button, we’d have clicked it. But it doesn’t. So we’ve made Richard a video instead. Unfortunately Bodyform doesn’t have a CEO. But if it did she’d be called Caroline Williams. And she’d say this.\u00a0http:\/\/www.youtube.com\/watch?v=Bpy75q2DDow<\/a><\/strong><\/p><\/blockquote>\n

…and you can check out the video here:<\/p>\n