{"id":5638,"date":"2013-05-21T08:55:32","date_gmt":"2013-05-21T12:55:32","guid":{"rendered":"https:\/\/iheartblank.net\/old\/?p=5638"},"modified":"2017-08-12T06:25:23","modified_gmt":"2017-08-12T06:25:23","slug":"the-i-should-hope-so-question-in-advertising","status":"publish","type":"post","link":"https:\/\/iheartblank.net\/old\/the-i-should-hope-so-question-in-advertising\/","title":{"rendered":"The “I Should Hope So” Question In Advertising"},"content":{"rendered":"

I was listening once to a Jeffrey Hedquist<\/strong><\/a> teleseminar. \u00a0I really like Hedquist<\/strong> because he’s a bit honest when it comes to advertising<\/strong>. \u00a0He’s one of those guys (to me) that said it ‘how it is.’ \u00a0A bit of a Gordon Ramsay type, with a little more tact. \u00a0He primarily focus’ on radio but I don’t see a reason why it shouldn’t apply any type of advertising.<\/p>\n

During the teleseminar I ‘par-took’ in, he talked about some things you should never include in a (radio) advertisement. \u00a0One of the main things I took out of the seminar was a part when he talked about the “I should hope so” statements he saw so often in advertisements.<\/p>\n

What Hedquist<\/strong> meant was that if you’re writing advertising copy<\/strong> (for print<\/strong> or radio)<\/strong> and you write a sentence that could easily be answered by the question “I should hope so…<\/em>” then it probably shouldn’t be in your ad!<\/p>\n

I hope I don’t have to explain it too much but if you’re going to state something obvious in your ad then it probably should be in there. \u00a0Why?<\/p>\n

Com’on…you’re killing me. \u00a0It shouldn’t be in there because you’re wasting prime real estate<\/strong> in your ad<\/strong>. \u00a0We’ll take radio as an example. \u00a0Let’s say your buying a :60 radio advertisement for, let’s say, $60 (we’ll keep the numbers simple.) \u00a0A typical sentence of radio advertisement will take about 5 seconds, or about 8% of a commercial. \u00a0So, if you were too look at the cost of 8% of a commercial than that comes out to about $6.00. \u00a0So, in essence, you’ve wasted $6.00 on an obvious statement in your advertisement. \u00a0That’s a huge waste of money. \u00a0HUGE!!!<\/p>\n

If you’re advertising medium<\/strong> is a print ad<\/strong> then you should (technically) look at the square inches (or centimeters or pixels) you’re using to with an obvious statement and divide that by the cost of the whole ad<\/strong>! \u00a0Chances are you’re still wasting a pretty penny<\/strong>.<\/p>\n

So what should you do? \u00a0Regardless of what your advertising medium<\/strong> is, or how much you pay for it, you should analyse it! \u00a0Look at each line (or inch) of your advertisement and see if there’s any statements, words or pictures that you could answer with “I should hope so.” \u00a0If that statement is in there…take it out!!! Immediately. \u00a0<\/strong>There’s no point in it! \u00a0Take that space or time to say something worth your money!<\/p>\n","protected":false},"excerpt":{"rendered":"

I was listening once to a Jeffrey Hedquist teleseminar. \u00a0I really like Hedquist because he’s a bit honest when it comes to advertising. \u00a0He’s one of those guys (to me) that said it ‘how it is.’ \u00a0A bit of a Gordon Ramsay type, with a little more tact. \u00a0He primarily focus’ on radio but I don’t see a reason why it shouldn’t apply any type of advertising. During the teleseminar I ‘par-took’ in, he talked about some things you should never include in a (radio) advertisement. \u00a0One of the main things I took out of the seminar was a […]<\/p>\n","protected":false},"author":1,"featured_media":9032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[62],"class_list":["post-5638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-advertising"],"yoast_head":"\nThe "I Should Hope So" Question In Advertising - I Heart Blank, LLC<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The "I Should Hope So" Question In Advertising - I Heart Blank, LLC\" \/>\n<meta property=\"og:description\" content=\"I was listening once to a Jeffrey Hedquist teleseminar. \u00a0I really like Hedquist because he’s a bit honest when it comes to advertising. \u00a0He’s one of those guys (to me) that said it ‘how it is.’ \u00a0A bit of a Gordon Ramsay type, with a little more tact. \u00a0He primarily focus’ on radio but I don’t see a reason why it shouldn’t apply any type of advertising. 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