{"id":5536,"date":"2013-03-30T19:30:04","date_gmt":"2013-03-30T23:30:04","guid":{"rendered":"https:\/\/iheartblank.net\/old\/?p=5536"},"modified":"2017-11-21T23:30:29","modified_gmt":"2017-11-21T23:30:29","slug":"your-fans-are-the-reason-youre-in-business","status":"publish","type":"post","link":"https:\/\/iheartblank.net\/old\/your-fans-are-the-reason-youre-in-business\/","title":{"rendered":"Your “Fans” Are The Reason You’re In Business"},"content":{"rendered":"

So I started writing this article and I went on so many different ‘side rants’ that I decided to break them up into a ‘series’ of posts about how closely knit being in a band is with ‘the business world.’ \u00a0Here’s part one…<\/p>\n

Let’s Talk About Music…<\/strong><\/h2>\n

Musicians<\/strong> can be a fickle bunch. \u00a0Especially with their fans. \u00a0You always hear phrases like, “We couldn’t do it without the fans”<\/em> and other musical cliches. \u00a0Some bands simply thank their fans when they’re winning an award. \u00a0Other’s find other ways to stay connected with their fans.<\/p>\n

\"\"<\/p>\n

Sometimes you hear typical stories about some Rock<\/strong> (or Pop<\/strong>) Star<\/strong> doing something special for the fans or contributing\u00a0a benefit to help after a natural disaster. \u00a0More so, you see bands giving away music or making sure they keep record prices low. \u00a0Ian MacKaye<\/strong> was in an old hardcore band<\/a>\u00a0(Minor Threat<\/strong>)\u00a0in the early 80’s and started Dischord Records<\/strong><\/a> in which every CD had the statement, “This Compact Disc Is Only $12.”<\/strong><\/em> \u00a0Remember this was a time when ‘big box’ record stores were selling Catalog Albums for $18.99 or more. \u00a0You may even remember when Louis CK<\/strong> gave away<\/a> a comedy special for $5.00. \u00a0Sometimes it can be as simple as the musician coming out to b.s. with their fans after the show. \u00a0(*sidenote – There’s a really good Q&A session video<\/a> with Ian MacKaye at Loyola University. \u00a0It’s really long, but really good.)<\/em><\/p>\n

Oppositely,\u00a0there are a number of musicians (or performers) who believe it’s the world’s ‘privilege to witness their talent.’ \u00a0Now, I can’t speak for anyone or judge anyone but there were some issues<\/a> years ago about Creed (including an apology.) \u00a0A quick internet search brought up a bunch<\/a> of<\/a> other<\/a> hearsay. \u00a0My point is that it happens.<\/p>\n

The question is, how are you treating your fans…and by fans I mean customers? \u00a0<\/strong><\/p>\n

Let’s Talk About Your “Fans”<\/strong><\/h2>\n

Your ‘fans’ are your clients and customers<\/strong>. \u00a0Depending on how you treat them will result in how they treat you. \u00a0Most importantly, it may determine how long your in business for! \u00a0The key is a mutual respect between the business owner and the customer.<\/p>\n

Are You Relating To Your Fans:<\/strong><\/h4>\n

Music<\/span>:<\/strong>\u00a0 I hate seeing a band I love who are playing super sloppy on stage, whether it is hitting sour notes on a guitar, passing out on stage or canceling shows. \u00a0I want a surreal experience.<\/p>\n

\"\"<\/p>\n

Business<\/span>:<\/strong> \u00a0How many times have you decided\u00a0not<\/em>\u00a0<\/strong>to go back to restaurant because the service was horrible? \u00a0I was at a restaurant this week where the waiter was at the bar drinking wine the whole time. \u00a0We never<\/strong> got our drinks (which he did comp) and I was SOL if I wanted mustard for my burger. \u00a0When it really comes down to it, I just wanted them to do their job with a smile and to be treated with a little respect because I know how hard I worked for that money. \u00a0Instead, now I have to leave a tip to someone who was ungrateful of how hard I worked to get that money?! \u00a0Bullshit! \u00a0The hard part (for me) is I don’t<\/strong> want to be ‘one of those guys<\/em>‘ who complains to a manager after a bad service<\/strong>. \u00a0It’s not<\/strong> because I want a free meal, it’s because I own a local business and I appreciate when it’s done right, and get angry when it’s done wrong. \u00a0I want them to know that they need to get their stuff together<\/strong>. \u00a0Another part of me doesn’t want to deal with a horrible business owner who defends the bad service (essentially saying it’s my fault.<\/strong>) \u00a0I usually just decide not to return. \u00a0As a business owner, I know this kinda sucks. \u00a0The fact is 96% of unsatisfied customers\u00a0don’t<\/em>\u00a0complain<\/strong>! \u00a0To make matters worse\u00a091% just won’t return<\/strong>! \u00a0If you’re the business owner with this attitude I wish you luck…cause you’re gonna need it. \u00a0If you’re not always around and you have employee’s then you need to make sure they have a smile on their face.<\/p>\n

When You’re Taking The Stage:<\/strong><\/h3>\n

Music<\/span>:<\/strong> \u00a0I hate<\/strong> when I see a band and they complain or apologize (a lot) on stage. \u00a0You’re a professional. \u00a0Do your job and entertain me with the songs I love.<\/p>\n

Business<\/span>: \u00a0There are no ‘bad days’ when you own a business<\/strong>. \u00a0As soon as you open the doors, it’s like you’re on stage getting ready to play a concert. \u00a0If you do a bad job, you need to be prepared for the repercussions. \u00a0According to the\u00a0White House Office of Consumer Affairs<\/em><\/strong>, dissatisfied customers tell between 9 – 15 people about their bad experience<\/strong>. \u00a0When someone has a positive customer experience they tell between 4 and 6 people<\/strong>. \u00a0You always hear stories about an airport losing luggage. \u00a0No one comes back from a trip and talks for an hour about how the flight was ‘status quo.’<\/p>\n

The Deluxe Album Version:<\/strong><\/h3>\n

Music<\/strong><\/span>: \u00a0If I’m pumped about a band or it’s a favorite of mine, I’m more than willing to throw in a few extra bucks for the deluxe version of the album.<\/p>\n

Unruly\u00a0Fans:<\/strong><\/h3>\n

Music<\/strong><\/span>: \u00a0I feel so bad for bands when they have really awkward, unruly fans. \u00a0Sometimes the band takes matters into their own hands. \u00a0Example 1<\/strong><\/a> | Example 2<\/strong><\/a><\/p>\n

Business<\/strong><\/span>:\u00a0Your clients need to be treated with the respect and mind-set that they’re keeping you in business. \u00a0They need to respect you and not take advantage of you and put you out of business. \u00a0It’s a mutual respect. \u00a0If either of these boundaries are crossed you will have to deal with the problem appropriately.<\/p>\n

A customer who is always trying to get something out of you, or complains so you’ll give them something for free is not my idea of a picture perfect customer. \u00a0Most of the time these customers will not be long-term customers anyway.<\/p>\n

Building Your Fan Club:<\/strong><\/h3>\n

Music<\/strong><\/span>: \u00a0I hope I don’t really have to explain this one. \u00a0I hope you know that bands have fan clubs<\/a>.<\/p>\n

Business<\/strong><\/span>: \u00a0There are plenty of \u00a0ways you can show appreciation to your customers (or clients) if you genuinely want to be sincere about it. \u00a0Remember that if the customer has a good experience working with you, chances are they are also rooting for you. \u00a0They feel like they are part of the business which, in all reality, they are! \u00a0If you can find ways to make them feel like more a part of the family you can almost always\u00a0guarantee\u00a0they’ll be a customer for life (and tell more people about you.)<\/p>\n

It makes me wonder if “Customer Appreciation Days”<\/strong> were actually started out of\u00a0sincerity\u00a0or if they were just part of someone’s clever marketing plan. \u00a0Find ways to appreciate your customers without using clich\u00e9d lines like…Customer Appreciation Day.<\/p>\n

If your staff is a part of the reason your successful, then your customers are equally the reason. \u00a0Businesses give bonuses to employee’s when the company has had a good year. \u00a0Why not spread some of that joy and success with your clients as well. \u00a0Maybe offer an ‘end of the year’ discount based on how successful you are. \u00a0This way, your customers can root for you, get rewarded and share in your success.<\/p>\n

Conclusion<\/strong><\/h2>\n

If your business is like a band, then your fans are your customers. \u00a0How will you treat your fans? \u00a0Will you only thank them when you’re successful? \u00a0Will you treat them like their ‘below’ you? \u00a0Or will you recognize that the closer you are with them the better their experience will be…for both of you.<\/p>\n","protected":false},"excerpt":{"rendered":"

So I started writing this article and I went on so many different ‘side rants’ that I decided to break them up into a ‘series’ of posts about how closely knit being in a band is with ‘the business world.’ \u00a0Here’s part one… Let’s Talk About Music… Musicians can be a fickle bunch. \u00a0Especially with their fans. \u00a0You always hear phrases like, “We couldn’t do it without the fans” and other musical cliches. \u00a0Some bands simply thank their fans when they’re winning an award. \u00a0Other’s find other ways to stay connected with their fans. Sometimes you hear typical stories […]<\/p>\n","protected":false},"author":1,"featured_media":9064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[113],"class_list":["post-5536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-marketing"],"yoast_head":"\nYour "Fans" Are The Reason You're In Business - I Heart Blank, LLC<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your "Fans" Are The Reason You're In Business - I Heart Blank, LLC\" \/>\n<meta property=\"og:description\" content=\"So I started writing this article and I went on so many different ‘side rants’ that I decided to break them up into a ‘series’ of posts about how closely knit being in a band is with ‘the business world.’ \u00a0Here’s part one… Let’s Talk About Music… Musicians can be a fickle bunch. \u00a0Especially with their fans. \u00a0You always hear phrases like, “We couldn’t do it without the fans” and other musical cliches. \u00a0Some bands simply thank their fans when they’re winning an award. \u00a0Other’s find other ways to stay connected with their fans. 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Business<\/strong><\/span>: \u00a0What you may be surprised that\u00a086% of customers<\/a> are willing to spend more for a better customer experience! \u00a0<\/strong>It’s like them buying the Deluxe Version of your album. \u00a0Someone gets a great deal on a great product and their experience was pleasant! \u00a0Sounds to me like a customer fo’ life!<\/p>\n