{"id":52,"date":"2012-05-10T18:39:34","date_gmt":"2012-05-10T22:39:34","guid":{"rendered":"https:\/\/iheartblank.net\/old\/?p=37"},"modified":"2017-08-12T04:04:09","modified_gmt":"2017-08-12T04:04:09","slug":"your-ideas-are-good-i-promise","status":"publish","type":"post","link":"https:\/\/iheartblank.net\/old\/your-ideas-are-good-i-promise\/","title":{"rendered":"Your Ideas Are Good&#8230;I Promise"},"content":{"rendered":"<p>A recent post from <strong><a href=\"http:\/\/www.forbes.com\/sites\/jessicahagy\/2012\/02\/28\/the-six-enemies-of-greatness-and-happiness\/\" target=\"_blank\" rel=\"noopener\">Forbes<\/a><\/strong> (via <strong><a href=\"http:\/\/lifehacker.com\/5908929\/nothing-destroys-a-good-idea-faster-than-a-mandatory-consensus\" target=\"_blank\" rel=\"noopener\">Lifehacker<\/a><\/strong>) talks about the problems with having <strong>too many<\/strong> hands in a pot. \u00a0Simply put, <strong>&#8220;Nothing destroys a good idea faster than a mandatory consensus. The lowest common denominator is never a high standard.&#8221;<\/strong> It seems to happen to a certain extent on every <strong>committee<\/strong>, <strong>work meeting<\/strong> and <strong>non-profit group<\/strong> I have been a part of. It even happens with <strong>bands<\/strong>&#8230;I believe they call it <strong>creative differences<\/strong>.<\/p>\n<p>I find that these &#8216;out of the box&#8217; idea&#8217;s are met with the most &#8216;hostility&#8217; by the people who aren&#8217;t even in that line of work. I know that sounds kind of confusing so let me explain. If I sit on a committee as a &#8216;marketing person&#8217; and I come up with a <strong><del>crazy<\/del><\/strong> <strong>&#8216;out of the box&#8217;<\/strong> idea, it&#8217;s usually going to be the <strong>school teacher<\/strong> (who&#8217;s also on the <strong>committee<\/strong>) who doesn&#8217;t like it. I usually keep my mouth shut after that. I find that it happens when I&#8217;m working on <strong>logo&#8217;s<\/strong> or <strong>websites<\/strong> as well. I manufacture a <strong>logo<\/strong>, <strong>website<\/strong> or <strong>creative copy<\/strong> with certain <strong>marketing ideas<\/strong> in mind. People tend to suck out all the creative and all you&#8217;re left with is an <strong>Arial font<\/strong> with a <strong>gradient<\/strong> in it. Maybe a <strong>drop shadow<\/strong>&#8230;<strong>if you&#8217;re lucky.<\/strong><\/p>\n<p>I was talking to a friend not to long ago and he said something really profound. His band was preparing to do a <strong>reunion show<\/strong> so I was talking to him about what was going on with it. He said it was going very slowly. When I inquired further he said, <strong>&#8220;The problem with Folly is that there was never a dictator of the band.&#8221;<\/strong> What he was basically saying is that everyone had ideas and none of them got done because someone else would challenge it. No one just looked at everyone and said (as kindly as possible,) <strong>&#8220;This is what&#8217;s going to happen. If you don&#8217;t like it then the doors over there.&#8221;<\/strong> We all have strong feelings when we&#8217;re on the receiving end of a conversation like this, but in truth sometimes it&#8217;s necessary.<\/p>\n<p>I suppose most of this comes out of <strong>trust<\/strong>, or someone&#8217;s ego is through the roof. Either that person doesn&#8217;t think that you know what you&#8217;re talking about or their head is so big that they know better than everyone else. If I sit down with a <strong>business<\/strong> to do a <strong>website<\/strong> or a <strong>radio commercial<\/strong> I consciously try to respect that they know about their <strong>business<\/strong>. That they know <strong>who they are selling to<\/strong>, that they<strong> know their customers<\/strong> and their <strong>product<\/strong>. I often tell them, <strong>&#8220;You know way more about the &#8216;whatever industry&#8217; then I do.&#8221;<\/strong> Your personal opinions and bias&#8217; can&#8217;t interfere with someone else doing their job. I think sometimes (myself included) we need to take a step back.<\/p>\n<p>There&#8217;s an old radio objection that I&#8217;ve heard a number of times is, <strong>&#8220;Nobody listens to your radio station. I asked my neighbors and they don&#8217;t listen to you.&#8221;<\/strong> The quippy, kinda assholey answer is to say <strong>&#8220;Okay, ask them if they read <em>The New York Times<\/em>. By your logic, if they say &#8216;no&#8217; then no one reads <em>The New York Times<\/em>.&#8221;<\/strong> Like I said, it&#8217;s kind of a jerk response, but there is some <strong>truth<\/strong> in there.<\/p>\n<p>It&#8217;s not to say you might be wrong with your idea, but getting burned out or dealing with the frustration of a committee may leave you keeping your mouth shut for a brilliant idea. And even if you are wrong&#8230;that&#8217;s how you learn. <strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/John_Wanamaker\" target=\"_blank\" rel=\"noopener\">John Wanamaker<\/a><\/strong> once said <strong>&#8220;I know half of my advertising isn&#8217;t working. I just wish I knew which half.&#8221;<\/strong> He&#8217;s knew he was making wrong decisions, but he didn&#8217;t know when. He saw the <strong>value<\/strong> in <strong>trying<\/strong> and <strong>failing<\/strong>, along with probably every self-help book that&#8217;s ever been published.<\/p>\n<p>As per usual, I went off on a little bit of a tangent but my point is if you&#8217;re the <strong>professional<\/strong> of your <strong>field of work<\/strong>, don&#8217;t let anyone <strong>undermind<\/strong> you. Be confident and know that your <strong><del>insanity<\/del><\/strong> genius is just misunderstood. Achieve greatness in spite of negativity, especially when you&#8217;re working with a group of people.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.forbes.com\/sites\/jessicahagy\/2012\/02\/28\/the-six-enemies-of-greatness-and-happiness\/\" target=\"_blank\" rel=\"noopener\">The Six Enemies of Greatness (and Happiness (via Forbes)<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/lifehacker.com\/5908929\/nothing-destroys-a-good-idea-faster-than-a-mandatory-consensus\" target=\"_blank\" rel=\"noopener\"><strong>&#8220;Nothing Destroys a Good Idea Faster Than a Mandatory Consensus&#8221; (via Lifehacker)<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent post from Forbes (via Lifehacker) talks about the problems with having too many hands in a pot. \u00a0Simply put, &#8220;Nothing destroys a good idea faster than a mandatory consensus. The lowest common denominator is never a high standard.&#8221; It seems to happen to a certain extent on every committee, work meeting and non-profit group I have been a part of. It even happens with bands&#8230;I believe they call it creative differences. I find that these &#8216;out of the box&#8217; idea&#8217;s are met with the most &#8216;hostility&#8217; by the people who aren&#8217;t even in that line of work.  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[62],"class_list":["post-52","post","type-post","status-publish","format-standard","hentry","category-business","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Ideas Are Good...I Promise - I Heart Blank, LLC<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Ideas Are Good...I Promise - I Heart Blank, LLC\" \/>\n<meta property=\"og:description\" content=\"A recent post from Forbes (via Lifehacker) talks about the problems with having too many hands in a pot. \u00a0Simply put, &#8220;Nothing destroys a good idea faster than a mandatory consensus. The lowest common denominator is never a high standard.&#8221; It seems to happen to a certain extent on every committee, work meeting and non-profit group I have been a part of. It even happens with bands&#8230;I believe they call it creative differences. I find that these &#8216;out of the box&#8217; idea&#8217;s are met with the most &#8216;hostility&#8217; by the people who aren&#8217;t even in that line of work. 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My name is Tom DuHamel and I run I Heart Blank, LLC. I started my own business in 2011 but have been making websites since 2002. Before I Heart Blank, LLC I worked for a local radio station in Hackettstown selling advertising, doing voice-overs and helping local business create compelling advertising and marketing campaigns. 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