{"id":1213,"date":"2012-11-27T12:27:32","date_gmt":"2012-11-27T17:27:32","guid":{"rendered":"https:\/\/iheartblank.net\/old\/?p=1213"},"modified":"2018-04-19T15:07:24","modified_gmt":"2018-04-19T15:07:24","slug":"web-content-and-seo-integration-optimization","status":"publish","type":"post","link":"https:\/\/iheartblank.net\/old\/web-content-and-seo-integration-optimization\/","title":{"rendered":"Web Content and SEO Integration \/ Optimization"},"content":{"rendered":"

The folks at Business Content<\/strong><\/a> always have great tidbits that I try to keep up on. \u00a0Today they had an article titled “How To Get Ahead Of Google Change.”<\/a>\u00a0 <\/em>For this article Business Content<\/strong> gave three tips for ‘staying a head of the curve’ when it comes to search engines<\/strong>:<\/p>\n

    \n
  1. Write Content for Real People<\/strong><\/li>\n
  2. Make Social Media Work for You<\/strong><\/strong><\/li>\n
  3. Write a Blog<\/strong><\/strong><\/strong><\/li>\n<\/ol>\n

    Before I even got to the article I started thinking about what I tell people about how we do SEO Integration<\/a> at I Heart Blank. \u00a0 It’s a tricky talk partially because I don’t want to give away\u00a0all my secrets, but I truly believe that\u00a0most<\/em> of SEO optimization is common sense. \u00a0Most people need to understand a certain amount of how SEO work and then simply apply common sense to that understanding.<\/p>\n

    When I saw the first tip<\/em> “Write Content for Real People”it made me think of one of the main things I tell people…Search Engines Actually Want Your Content On Top Of Organic Searches. \u00a0Here’s the why and how…<\/p>\n

    Understand Why Search Engine’s Exist<\/strong><\/h2>\n

    Ima go off topic for a second but stay with me…I was reading a random article on Gizmodo<\/a> about Google’s<\/a>\u00a0FREE\u00a0Fiber Optic<\/a> Service<\/a>. \u00a0I was skimming through the comments when someone made a good point about why Google was giving away free internet. \u00a0I’m\u00a0paraphrasing\u00a0(at best) but he made a point that\u00a0“We<\/em>\u00a0are not<\/em>\u00a0Google’s consumers, we are<\/em> their products.”\u00a0It made total sense to me. \u00a0Google sells AdWords<\/a> and pays out in Adsense<\/a>. \u00a0Google has the worlds largest search engine so they can sell AdWords. \u00a0The people buying AdWords are Google’s\u00a0consumers. \u00a0People searching Google are the products. \u00a0Does that make sense?<\/p>\n

    Here’s another quick example…I remember a conversation I had once about Radio and Newspaper Ads that was a little\u00a0insincere. \u00a0This person had a\u00a0particular\u00a0view that Newspapers and Radio were simply Advertising Mediums. \u00a0You put content (music<\/em>, news<\/em>, editorials<\/em>, etc) in order to get people to listen or see the advertisements. \u00a0Was that a better example? \u00a0I hope so, cause I think I’m out.<\/p>\n

    Search Engine’s Need To Bring You Results<\/strong><\/h2>\n

    All that being said, I think it’s important to remember that Google wants relevant content to show up in their organic searches. \u00a0If Google didn’t have relevant material on their search engine then people (sooner or later) would go to Bing<\/a> or Yahoo<\/a>. \u00a0In the same way, if a Radio Station or a Newspaper had God-awful content then listeners would soon turn away from that\u00a0particular\u00a0medium.<\/p>\n

    I believe that any Search Engine’s ever-changing algorithms are to help their ‘products’ (us) continue to use their service (and not someone elses.) \u00a0If not you could\/would search “puppy dogs” and some kind of “NSFW” (Not Safe For Work) stuff may come up…and then you might really which search engines.<\/p>\n

    Organic Results vs. Paid Results<\/strong><\/h2>\n

    Most people know the difference between Organic Search Results and Paid Results, but just in case you don’t we’ll go over it. \u00a0When you search something on a search engine you’ll often notice some ‘off-color’ ads (blue, yellow or another color) come up first. \u00a0These are the Paid Results that are a result of AdWords. \u00a0The ‘normal’ looking links underneath that are the Organic Results.<\/p>\n

    Write Authentic Content About Your Service Or Product<\/strong><\/h2>\n

    So the answer is to write authentic content. \u00a0Write content for real people. \u00a0It’s what search engines want! \u00a0It’s pretty simple and pretty much common sense. \u00a0If you want to come up at the top of search engines then write relative content that people are going to want to read! \u00a0If someone looks up “Web Content for Search Engine Results,”<\/em> \u00a0then any search engine wants this post to come up (right after their Paid Results) instead of pornography. \u00a0It’s that simple!<\/p>\n","protected":false},"excerpt":{"rendered":"

    The folks at Business Content always have great tidbits that I try to keep up on. \u00a0Today they had an article titled “How To Get Ahead Of Google Change.”\u00a0 For this article Business Content gave three tips for ‘staying a head of the curve’ when it comes to search engines: Write Content for Real People Make Social Media Work for You Write a Blog Before I even got to the article I started thinking about what I tell people about how we do SEO Integration at I Heart Blank. \u00a0 It’s a tricky talk partially because I don’t want […]<\/p>\n","protected":false},"author":1,"featured_media":9091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,14],"tags":[114,112],"class_list":["post-1213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-www-news","tag-blogs","tag-seo"],"yoast_head":"\nWeb Content and SEO Integration \/ Optimization - 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