{"id":1197,"date":"2012-11-20T09:05:26","date_gmt":"2012-11-20T14:05:26","guid":{"rendered":"https:\/\/iheartblank.net\/old\/?p=1197"},"modified":"2017-08-12T05:30:57","modified_gmt":"2017-08-12T05:30:57","slug":"com-net-info-deciding-on-your-next-tld","status":"publish","type":"post","link":"https:\/\/iheartblank.net\/old\/com-net-info-deciding-on-your-next-tld\/","title":{"rendered":".com? .net? .info?  Deciding On Your Next TLD"},"content":{"rendered":"<p>Do you know what <strong>TLD<\/strong> is? \u00a0Don&#8217;t be too\u00a0embarrassed. \u00a0It stands for <em><strong>&#8216;Top Level Domain&#8217;<\/strong><\/em> and to put it simply it&#8217;s what comes after the &#8220;.&#8221; in your domain name. \u00a0It could be a <strong>.com<\/strong>, or a <strong>.net<\/strong>&#8230;and even and <strong>.us<\/strong>. \u00a0If you&#8217;d like to be a nerd then you can <strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/TLD\" target=\"_blank\" rel=\"noopener\">find out more on Wikipedia<\/a><\/strong>. \u00a0You can also get a brief history of gTLD&#8217;s (or Generic TLD&#8217;s) that were first introduced in the 80&#8217;s on the \u00a0<strong><a href=\"http:\/\/archive.icann.org\/en\/tlds\/\" target=\"_blank\" rel=\"noopener\">ICANN website<\/a>. <\/strong>\u00a0These included the ever popular<strong> .com, .net, .org, .edu, .gov, .int <\/strong>and<strong> .mil. \u00a0<\/strong><\/p>\n<p>Enough about TLD&#8217;s though, let&#8217;s get into the good stuff&#8230;<\/p>\n<h2><strong>What kind of TLD should you get?<\/strong><\/h2>\n<p>Now there&#8217;s a few things to think of, but my super short answer is <em><strong>&#8220;buy a .com&#8221;<\/strong><\/em><\/p>\n<p>Let&#8217;s say you&#8217;re talking to someone at a party. \u00a0You reach into your pocket only to realize you&#8217;re an idiot and forgot your business cards in the car. \u00a0If you&#8217;re like me (who does this all the time) you try to give them your website. \u00a0By the time that person gets home you&#8217;ll be luckily if they remember the &#8216;main part&#8217; of your domain name. \u00a0It&#8217;s like when you&#8217;re introduced to someone for the first time and you&#8217;re introduced to someone by their first <em>and\u00a0<\/em>last name. \u00a0Chances are you&#8217;re going to repeat their first name in your head until you remember&#8230;then, if you&#8217;re luckily, you&#8217;ll try to remember their last name. \u00a0So even if you are technically an organization you should always push for the .com. \u00a0It&#8217;s become the norm. \u00a0If you&#8217;re really that concerned about it, you could also <a title=\"Tips For Picking Your Next Domain Name!\" href=\"https:\/\/iheartblank.net\/old\/business\/tips-for-picking-your-next-domain-name\/\">buy both<\/a>!<\/p>\n<h2><strong>So Why Is I Heart Blank a .net?<\/strong><\/h2>\n<p><strong>A very good question. \u00a0I can&#8217;t even say I made the right decision but here&#8217;s why you&#8217;re at a .net and not a .com. \u00a0<\/strong><\/p>\n<p><strong>I Heart Blank, LLC<\/strong> is the name of the business. \u00a0Fortunately (or unfortunately depending on the day) we do a lot more then <a title=\"Website Design\" href=\"https:\/\/iheartblank.net\/old\/services\/website-design\/\">websites<\/a>. \u00a0We can <strong>host<\/strong> your website at <a href=\"http:\/\/iheartsites.com\" target=\"_blank\" rel=\"noopener\"><strong>iheartsites.com<\/strong><\/a>. \u00a0We can get you that great <strong>domain name<\/strong> you want at <a href=\"http:\/\/yournextdomainname.com\" target=\"_blank\" rel=\"noopener\"><strong>yournextdomainname.com<\/strong><\/a>. \u00a0 I have a personal &#8216;nerdy&#8217; blog called at <a href=\"http:\/\/gunnston.com\" target=\"_blank\" rel=\"noopener\"><strong>gunnston.com<\/strong><\/a>. \u00a0We just started a radio campaign about <a href=\"http:\/\/goingsocialnj.com\" target=\"_blank\" rel=\"noopener\"><strong>Going Social<\/strong><\/a> (which ultimately just leads to this site) <em><strong>and<\/strong><\/em> I&#8217;ve been known to write a <a href=\"http:\/\/tgunnmusic.com\" target=\"_blank\" rel=\"noopener\">song<\/a> or <a href=\"http:\/\/macemontana.com\" target=\"_blank\" rel=\"noopener\">two<\/a>.<\/p>\n<p>I&#8217;ve owned <a href=\"http:\/\/iheartblank.com\" target=\"_blank\" rel=\"noopener\"><strong>iheartblank.com<\/strong><\/a> for years and it&#8217;s always been for whatever I was doing at the moment. \u00a0Basically all the things you see above. \u00a0So when it came time to put a website together for I Heart Blank I actually put together a &#8216;tree&#8217; of all the stuff I wanted to do with the business and <em>website design<\/em> was only a part of it. \u00a0What I decided to do was make <a href=\"http:\/\/iheartblank.com\" target=\"_blank\" rel=\"noopener\"><strong>iheartblank.com<\/strong><\/a> a hub for all the stuff I was involved it. \u00a0I joked around with the lady and said it was my &#8216;corporate headquarters website.&#8217; \u00a0Don&#8217;t worry&#8230;she didn&#8217;t think it was funny either. \u00a0If you <a href=\"http:\/\/iheartblank.com\" target=\"_blank\" rel=\"noopener\">head over there<\/a> you&#8217;ll see that, quite methodically in fact, I did put <strong>iheartblank.net<\/strong> first. \u00a0That way, next time I forget my business cards at a party there&#8217;s a better chance that person will get to the <em>right place<\/em>.<\/p>\n<h2><strong>What if .com&#8217;s taken but .net isn&#8217;t?!<\/strong><\/h2>\n<p><strong>Do some research&#8230;and make a decision!<\/strong><\/p>\n<p>If .com is taken but .net isn&#8217;t then you&#8217;ve got a little research to do. \u00a0You want to make sure that the company that owns the .com isn&#8217;t competition or isn&#8217;t going to confuse <em>your customers<\/em> (or <em>potential customers<\/em>.) \u00a0How many times have you typed in .com, not found what you were looking for and then automatically tried to type in &#8216;.net.&#8217; \u00a0I would assume not many. \u00a0You&#8217;re tendency is probably to go to a <a href=\"http:\/\/google.com\" target=\"_blank\" rel=\"noopener\">search engine<\/a> and look up the business. \u00a0Plus, if your business is <em><strong>not<\/strong><\/em> <a title=\"Search Engine Optimization\" href=\"\/services\/website-design\/seo\/\" target=\"_blank\" rel=\"noopener\">ranking high<\/a> in the search engine then you might have lost a potential customer.<\/p>\n<p>If you have a common name, like &#8216;Franks Pizza&#8217; I would <em><strong>not<\/strong><\/em> recommend buying the &#8216;.net&#8217; just because it was available. \u00a0In some cases you might be leading clients to a competitor. \u00a0And just because the other business is 12 hours away from you doesn&#8217;t mean that you&#8217;re <em><strong>not<\/strong><\/em> inconveniencing your customers. \u00a0Sometimes it can take a person a minute or two to actually read a mailing address on a website and at that point they&#8217;re just going to search for a different pizza place.<\/p>\n<p>If the .com you want is just &#8216;<a href=\"http:\/\/en.wikipedia.org\/wiki\/Domain_parking\" target=\"_blank\" rel=\"noopener\"><strong>parked<\/strong><\/a>&#8216; somewhere with no website attached to it, then it is your decision to snatch up the .net. \u00a0Alternatively, the .com version may simply be a promotion someone was doing at one time that is <em><strong>not<\/strong><\/em> part of your business plan. \u00a0<strong>The point is<\/strong> that you should do some research on your business name and decide if it&#8217;s the name you really want to use. \u00a0If American Eagle is launch a new clothing line that <em>is\u00a0<\/em>your business name then you might want to consider changing it.<\/p>\n<p>If there&#8217;s nothing weird going on with .com then you do one of three things; buy the .net, get more creative with your .com, or do both!<\/p>\n<h2><strong>Getting creative with a .com<\/strong><\/h2>\n<p><strong>I know you&#8217;ve got it in you!<\/strong><\/p>\n<p>I don&#8217;t always think it&#8217;s better to go with a .com, but it usually makes things less messy. \u00a0We talked about when it&#8217;s okay to use a .net, but now let&#8217;s talk about getting more creative with your .com \u00a0The idea is to think outside the box. \u00a0Here&#8217;s some general rules or tips that I use to get more creative and make sure I&#8217;m not giving someone some bad advice:<\/p>\n<h4><strong>Three Word Rule<\/strong><\/h4>\n<p>Try not to <strong>buy a domain<\/strong> with more then <strong>three words<\/strong>. \u00a0It&#8217;s just too much&#8230;unless it&#8217;s really funny or a gag.<\/p>\n<h4><strong>Visualize The Domain<\/strong><\/h4>\n<p>This one kind of goes hand in hand with the <em>&#8216;three word rule&#8217;<\/em> but I always try to visualize what the domain would look like on a <a title=\"Graphic Design\" href=\"\/services\/printing\/\" target=\"_blank\" rel=\"noopener\"><strong>business card<\/strong><\/a> or on a <a title=\"Website Design\" href=\"\/services\/website-design\/\" target=\"_blank\" rel=\"noopener\"><strong>website<\/strong><\/a>.<\/p>\n<h4><strong>&#8216;Hear&#8217; The Domain<\/strong><\/h4>\n<p>It might be my years in <a href=\"http:\/\/wrnj.com\" target=\"_blank\" rel=\"noopener\"><strong>radio<\/strong><\/a> but I always like to say the domain name <strong>out loud<\/strong>. \u00a0Like a lot. \u00a0It can help you between two names and help you determine if anything might be weird in your business name. \u00a0While I&#8217;m not against it and there&#8217;s nothing wrong with it, sometimes a business needs to avoid a <em>weird spelling<\/em> and hearing the name out loud in your head can help you&#8230;literally&#8230;hear it.<\/p>\n<h4><strong>Be Careful Of Numbers!<\/strong><\/h4>\n<p>Numbers can make domain names a <strong>drag<\/strong>. \u00a0Sometimes it&#8217;s necessary, but many times it&#8217;s not. \u00a0I hate when I find myself asking <em>&#8220;Is it the number 4 or F-O-U-R?!&#8221;<\/em> \u00a0Think about it in terms of <strong>&#8216;hearing&#8217; the domain<\/strong> too. \u00a0If you were to do a radio commercial you&#8217;d have to say, <em><strong>&#8220;Just go to W W W dot the number 4 bird watching dot com.&#8221;<\/strong><\/em> \u00a0Think about it. \u00a0That&#8217;s a lot and there&#8217;s less of a chance someone&#8217;s gonna remember it. \u00a0Adversely, if you&#8217;re including an <strong>800-number<\/strong> in your <strong>domain<\/strong> it&#8217;s something your listener isn&#8217;t going to mistake.<\/p>\n<h4><strong>Be Careful Of Variable Words<\/strong><\/h4>\n<p>I&#8217;ve done this before but the numbers one above made me think about it. \u00a0If anyone, at anytime, can mistake &#8216;<strong>their<\/strong>,&#8217; &#8216;<strong>they&#8217;re<\/strong>&#8216; and &#8216;<strong>there<\/strong>&#8216; in your domain name then you should try your best to avoid any variation. \u00a0Like for serious.<\/p>\n<h4><strong>Try Adding An SEO Word<\/strong><\/h4>\n<p>Stuck on a .com domain? \u00a0Try thinking of some terms someone would search for you. \u00a0Sometimes it&#8217;s as easy as <strong>adding your town<\/strong> or <strong>even your state <\/strong>(ie &#8211; <a href=\"http:\/\/goingsocialnj.com\" target=\"_blank\" rel=\"noopener\">goingsocialnj.com.<\/a>) \u00a0If you&#8217;re in a <strong>service industry<\/strong> it may just help you beat out your competitors.<\/p>\n<h4><strong>Be Weary Of &#8216;-&#8216;<\/strong><\/h4>\n<p>I go back and forth on the dash ( &#8211; ) sometimes. \u00a0On the one hand it&#8217;s easy to say <em>(&#8220;W W W dot hackettstown dash pest control&#8221;)<\/em> and it may help with your <em>Search Engine Integration<\/em>&#8230;it just doesn&#8217;t have a lot of <em>style<\/em>. \u00a0Unless it totally fits, I usually feel like I&#8217;m<strong> giving up<\/strong> on a <em>domain name<\/em> when I put a dash in. \u00a0It also\u00a0<em><strong>is<\/strong>\u00a0<\/em>a little less likey to be remembered. \u00a0Remember that even in the <em><strong>&#8216;Three Word Rule&#8221;<\/strong><\/em> the dash counts as a word. \u00a0Use it wisely!<\/p>\n<h4><strong>The Old Standards<\/strong><\/h4>\n<p>Sometimes getting the perfect .com is as simple as adding &#8216;online&#8217; to the end of your domain. \u00a0This is what <strong>Domain Name Suggestion Tools<\/strong> sometimes use to help you come up with a name. \u00a0Speaking of which&#8230;<\/p>\n<h4><strong>Suggestion Tools<\/strong><\/h4>\n<p>We actually have a <a href=\"http:\/\/yournextdomainname.com\/domain-registration\/domain-name-suggestion-tool.php\" target=\"_blank\" rel=\"noopener\"><strong>Domain Name Suggestion Tool<\/strong><\/a>. \u00a0Don&#8217;t be too proud to use it. \u00a0It&#8217;ll help save you time and might even help you think of other creative ideas to venture on!<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>I think that&#8217;s about all I can pull out of my head right now without writing a book. \u00a0Always try to use a .com. \u00a0If you can&#8217;t think of one, <a title=\"About \/ Contact\" href=\"https:\/\/iheartblank.net\/old\/about-contact\/\" target=\"_blank\" rel=\"noopener\"><em>call us<\/em><\/a> or just simply think outside of the box. \u00a0You&#8217;re welcome to use a .net if you&#8217;re going to buy both or you&#8217;ve done your research and have found no other association or confusing business associated with yours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know what TLD is? \u00a0Don&#8217;t be too\u00a0embarrassed. \u00a0It stands for &#8216;Top Level Domain&#8217; and to put it simply it&#8217;s what comes after the &#8220;.&#8221; in your domain name. \u00a0It could be a .com, or a .net&#8230;and even and .us. \u00a0If you&#8217;d like to be a nerd then you can find out more on Wikipedia. \u00a0You can also get a brief history of gTLD&#8217;s (or Generic TLD&#8217;s) that were first introduced in the 80&#8217;s on the \u00a0ICANN website. \u00a0These included the ever popular .com, .net, .org, .edu, .gov, .int and .mil. \u00a0 Enough about TLD&#8217;s though, let&#8217;s get  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":8668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,14],"tags":[110],"class_list":["post-1197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-www-news","tag-domains"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>.com? .net? .info? 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