{"id":11811,"date":"2019-10-23T21:07:30","date_gmt":"2019-10-23T21:07:30","guid":{"rendered":"https:\/\/iheartblank.net\/old\/?p=11811"},"modified":"2019-10-23T21:07:30","modified_gmt":"2019-10-23T21:07:30","slug":"marketing-and-your-online-presence-part-1","status":"publish","type":"post","link":"https:\/\/iheartblank.net\/old\/marketing-and-your-online-presence-part-1\/","title":{"rendered":"Marketing And Your Online Presence, Part 1"},"content":{"rendered":"

I gave a speech to the local Business Improvement District<\/a> in Hackettstown titled, “Marketing and Your Online Presence<\/em>.”\u00a0 I thought I’d share my talk in a few parts to everyone!\u00a0 Take a look and stand by for Part 2!<\/p>\n

Introduction<\/strong><\/h2>\n

With most things in life, everything comes down to either time or money. You can spend either your time bringing your marketing plan to life or pay someone to do it. Dedicating the time to spend on your marketing plan is one of the hardest things you can do as a business owner. Most people, including me, want to spend their time making money for their business and there\u2019s not a whole lot of \u2018immediate gratification<\/em>\u2019 for plugging away on your overall marketing plan. It\u2019s important to make time for it and here\u2019s why; your representation online is who you are and your identity to a lot of people.<\/p>\n

Your Position<\/strong><\/h2>\n

You, as a business owner, should have a passion for what you\u2019re doing. There\u2019s something that drives you to do what you do. Coupled with your passion, you are also a unique human being. There\u2019s literally no one else like you! There\u2019s something about those two things that will help you come up with your USP<\/strong>, or U<\/strong>nique S<\/b>elling P<\/b>roposition. It\u2019s basically what sets you apart from the pack. The emergence of these things are where your overall marketing campaign comes in.<\/p>\n

So, for me, I have a passion for helping people, I know a decent amount of marketing and I\u2019m pretty damn good at making websites. That\u2019s my marketing mission statement right there. Every presence I have online incorporates that…”To integrate your marketing plan with your online presence.<\/em>”<\/p>\n

It’s also important to ‘define success<\/a>‘ for yourself.\u00a0 While money is important to pay my mortgage and making sure there’s food on my plate, success for me is working hard and helping people.\u00a0 I don’t always look for the easy money…I’d rather work hard and make a wage then find a ‘get rich quick’ scheme.\u00a0 I often use the phrase, “I got be able to sleep at night” and it’s what I think about when I make business decisions.\u00a0 We as small business owners have a passion for what we do…it’s why we do it!\u00a0 You can be successful and be able to sleep at night.\u00a0 Whether you’re selling food or power washers.\u00a0 Ian McKaye, who’s an accomplished musician and businessman, put it this way,<\/p>\n

\u201cSuccess is not a goal to me. It\u2019s the \u2018do.\u2019 Every day. I wanna love what I\u2019m doing. What is success? I wanna know what that means. When people say \u201c\u2026but you sold so many records.\u201d What does that have to do with anything?! If you put that into \u2018food\u2019\u2026What\u2019s the number 1 selling food in the world? Of restaurants?! It\u2019s obvious: McDonalds. But does that make it the best food?! I don\u2019t think so. It makes it pretty clear that it\u2019s actually the opposite.<\/p>\n

In terms of records, TV shows, or movies a lot of times the things that sell the most are actually, kinda, the most homogenous\u2026and uninteresting.\u201d<\/p><\/blockquote>\n

It\u2019s also important to look at your business from the outside and not the inside. When you\u2019re visualizing things from the \u2018inside\u2019 of a business, you often overlook the point of view of the customer. When I first started working at WRNJ, Norm gave me a book called “The Wizard of Ads<\/em><\/a><\/strong>” by Roy Williams (you can get a free PDF download of the book on Roy’s website<\/a>). It\u2019s an amazing book because each chapter is about a page or two long and it\u2019s filled with business and advertising \u2018tid-bits\u2019<\/em> that are real easy to read. I feel like the three books in the series taught me more about how to think outside of the box and just a whole lot more than a college course taught me about marketing and advertising. Here\u2019s a quote from his book about it:<\/p>\n

\u201cThe business owner is uniquely unqualified to see his company or product objectively. Too much product knowledge leads him to answer questions no one is asking. He\u2019s on the inside looking out, trying to describe himself to a person on the outside looking in. It\u2019s hard to read the label when you\u2019re inside the bottle.<\/em>\u201d<\/p><\/blockquote>\n

I deal with small businesses all the time.\u00a0 Often times, I have a fresh perspective when I’m working with businesses…and a lot of the times I have to help a business get adjusted to thinking like their customers.<\/p>\n

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