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30 10, 2012

Tips And Inspiration For Writing Your Next Blog Post / Article

By |2019-09-24T19:22:57+00:00October 30th, 2012|Business|Comments Off on Tips And Inspiration For Writing Your Next Blog Post / Article

I posted an article about the importance and benefits of having a blog on your website.  We went over why it's important to keep up with it, touched on how often, and what it can do for your business.  While writing the article I came up with a lot of stuff, so I thought I'd pull out a portion of it for it's own blog post.  I know I have the attention span of a goldfish and I'm sure many of you do too.  They're tips and ideas for writing articles and posts that your clients and potential clients will love. [...]

30 10, 2012

Report Proves The Importance Of Blogging

By |2017-08-12T04:47:08+00:00October 30th, 2012|I Heart Blank News|Comments Off on Report Proves The Importance Of Blogging

An article came up on Marketingprof's today about the impact of blogging and the resulting website traffic.  Take a look at the graph below and you'll see what I mean.  According to HubSpot (via MarketingProf's): On average, companies that publish 15 or more blog articles per month generate five times more Web traffic than companies that don't blog at all, and those that blog 9-15 times per month generate three times more traffic than companies that don't blog: Now that's a huge difference and might be the answer for you to drive more people to your website.  The article also shows [...]

20 10, 2012

Your Advertising Is Really Your Sales Force.

By |2017-08-12T04:44:26+00:00October 20th, 2012|Business|Comments Off on Your Advertising Is Really Your Sales Force.

The Problem! Do you have a small business?  How about a medium sized business?  Word-of-mouth can be great but at some point business will start slowing down.  Furthermore, how are you suppose to get new customers to get positive Word-of-mouth started?  How are you suppose to get people in the door?  If you had an unlimited amount of money you would think about hiring someone to do some outside sales.  You know, make some cold calls to get people into your store.  Have someone 'hit the pavement' to drum up some more business. The first problem is, most people [...]

17 10, 2012

24% Of Google Searches Are Local!

By |2017-08-12T04:38:06+00:00October 17th, 2012|Business, WWW News|Comments Off on 24% Of Google Searches Are Local!

MarketingProf's had a very interesting article this morning about local search engine requests.  They even broke fit down into by search engines.  Local traffic from Google was 24.24%, Bing rang in at 28.8% and Yahoo was 25.28%.  The study was done by Chitika Insights.  No matter what type of business you have, if it's local you can bet people are searching for it on the internet.  So you might want to make sure your online presence is where it's suppose to be. One way you can help your presence stand out is to sign up for 'local specific' websites.  I've included [...]

25 09, 2012

9 Marketing Tips For Facebook and Twitter (If You’re Sincere)

By |2019-09-23T18:10:54+00:00September 25th, 2012|Business|Comments Off on 9 Marketing Tips For Facebook and Twitter (If You’re Sincere)

Found an article today about how to more effectively engage your Facebook fans. It provides 9 'tips' to help you get your clients to remember who you are! Sound weird? Let's lay some groundwork before we get to the 9 tips: Primarily I would like to talk about the amount of sincerity that goes into your social media. The point of social media is to engage your customers and potential clients. When you're on your Facebook Page you're representing your business. Half of the problem is that businesses look at social media as a way to shove information down [...]

10 08, 2012

Vintage Ads Website…Vintage Ads Galore!

By |2017-08-12T04:28:17+00:00August 10th, 2012|Advertising Gold|Comments Off on Vintage Ads Website…Vintage Ads Galore!

This is more of a fun one than anything else but I stumbled across an archive of Vintage Advertisements.  If you scroll down a little and look on the left you can see that you can sort ads by the year and even decade.  Farthest one back goes to the 1652 (and it's for coffee too!) Check em out for some sweet inspiration for your next ad...or check 'em out if you're a huge fan of Mad Men.  Either way is alright with me! http://vintage-ads.livejournal.com/

9 08, 2012

Famous Logo’s And Their Price Tags

By |2017-08-12T04:20:59+00:00August 9th, 2012|Business|Comments Off on Famous Logo’s And Their Price Tags

Logo's are a funny thing.  As you can see in this BuzzFeed article, some of the most iconic logo's didn't cost a cent.  Other's might seem ridiculous a little high.  I thought it was real interesting to find that Coca-Cola never paid for their logo.  Pepsi seems about right.  I remember when people were freaking out over the logo back in 2008.  What I think is important to understand while looking through these is that it wasn't just one person sitting in a room thinking up 5 logos for these corporate giants to pick from.  Much of what goes [...]

1 08, 2012

Tips For Picking Your Next Domain Name!

By |2017-08-12T04:21:12+00:00August 1st, 2012|Business|Comments Off on Tips For Picking Your Next Domain Name!

All right. I'm into this article for two reasons. #1 - it's just a good article about getting the perfect domain. #2 - Jane Porter mentions Jersey in the first example. For many reasons I'm a big proponent of domains. Many times I'm a big proponent of having a few domains, I mean...they're pretty cheap.  Why wouldn't you have at least two! I've suggested multiple domains to multiple people over the years. Just today I was sitting down with a graphic design company who has a little niche product that is really great. I suggested she purchase a specific [...]

10 05, 2012

Your Ideas Are Good…I Promise

By |2017-08-12T04:04:09+00:00May 10th, 2012|Business|Comments Off on Your Ideas Are Good…I Promise

A recent post from Forbes (via Lifehacker) talks about the problems with having too many hands in a pot.  Simply put, "Nothing destroys a good idea faster than a mandatory consensus. The lowest common denominator is never a high standard." It seems to happen to a certain extent on every committee, work meeting and non-profit group I have been a part of. It even happens with bands...I believe they call it creative differences. I find that these 'out of the box' idea's are met with the most 'hostility' by the people who aren't even in that line of work. [...]

12 12, 2011

The Message Is Not The Medium

By |2017-08-12T03:57:31+00:00December 12th, 2011|Business|Comments Off on The Message Is Not The Medium

I've seen my share of people think that the medium is the message.  It's a common mistake that I believe happens too much.  Business owners think that if they have a website then people will come.  Or if they put an ad on the radio then by Saturday people will be knocking down their door.  I beg to differ.  What's on your website that will compel people to use your services?  What is the compelling content of your radio ad that shows people why they should be knocking your doors down? I recently had a friend call me to ask me [...]

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