When Is Advertising The Enemy?
I was posting an article about the importance of customer service when I came across an article that had the opening line, "SURVEY RESULT: 86 percent of U.S. adults will pay more for a better customer experience. So why do companies continue to cut customer service costs and increase spending on marketing?" My mind immediate went off on a rant, so I went with it. The article from Win The Customer had some amazing statistics about customer service including: 86% – The number of U.S. adults who will pay more for a better customer experience. 89% – The number of [...]