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24 06, 2013

Marketing Gold: Bodyform Apologies For “False Advertising”

By |2017-08-12T06:35:10+00:00June 24th, 2013|Advertising Gold|Comments Off on Marketing Gold: Bodyform Apologies For “False Advertising”

This is a case of social media going right!  As Adweek puts it, "Brands often freeze up when they're criticized on Facebook."  I even talked (or at least reposted) about "The Unhappy Customer" as one of the 7-types of social media users (for business), and how "45% of consumers are more likely to share negative experiences on social media." This is a little tongue-in-cheek, but on October 8, 2013 a certain Richard Neill posted a rant on Bodyform's Facebook Page about Bodyform lying over the years about their products and the way they are portrayed in their commercials.  Here's [...]

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18 06, 2013

[INFOGRAPH] The Seven-Types Of Social Media Users (For Business)

By |2017-08-12T06:33:09+00:00June 18th, 2013|Business, Infographics|Comments Off on [INFOGRAPH] The Seven-Types Of Social Media Users (For Business)

The guys at Reach Local (via Marketing Profs) have posted an infographic about the seven-types of Social Media fans.  While you've probably seen a bunch of these, some of which can be pretty humorus, Reach Local goes one step further to explain how businesses can reach each type of Social Media user.  If you've checked out the infographic and you still want a little more information, you can also check out iMedia Connection with an article titled, "7 Types of Facebook Fans that affect your business." Here's a quick rundown of the 7-types of Social Media fans: The Quiet Follower  The [...]

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3 06, 2013

Keep Failing…It’s Good For You

By |2017-11-21T23:24:24+00:00June 3rd, 2013|Business|Comments Off on Keep Failing…It’s Good For You

The idea of failing can be scary for a lot of people.  Failing in business can be extra scary and carry extra consequences.  It can be scary when you've invested your money in something and can potentially lose it.  It can be scary when you think about the amount of time you're not spending with family and friends, that you'll lose.  It's reasons like this that it took me over three years to start my own business.  Not being sure if I'm going to be broke in 6 months or if I'm going to flush any money I've saved [...]

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21 05, 2013

The “I Should Hope So” Question In Advertising

By |2017-08-12T06:25:23+00:00May 21st, 2013|Business|Comments Off on The “I Should Hope So” Question In Advertising

I was listening once to a Jeffrey Hedquist teleseminar.  I really like Hedquist because he's a bit honest when it comes to advertising.  He's one of those guys (to me) that said it 'how it is.'  A bit of a Gordon Ramsay type, with a little more tact.  He primarily focus' on radio but I don't see a reason why it shouldn't apply any type of advertising. During the teleseminar I 'par-took' in, he talked about some things you should never include in a (radio) advertisement.  One of the main things I took out of the seminar was a [...]

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13 05, 2013

“Fart Scroll” Is Now Available As A WordPress Plug-in

By |2017-11-21T23:14:47+00:00May 13th, 2013|Featured Plugin, WWW News|Comments Off on “Fart Scroll” Is Now Available As A WordPress Plug-in

All right.  This is going to sound pretty ridiculous but last week I put a Facebook post up about Fart Scroll.  Yes, you read that right...Fart Scroll.  It's basically a little script to put on your website that makes your website fart when you scroll.  I checked out the page again today and saw that there is now a Fart Scroll Wordpress Plug-in (there is a Drupal one too.) If, for any reason, anyone wants this plug-in on their site then please contact us!  Happy Monday friends!  Check below for the links... As a bookmarklet. As a Safari extension. As a Wordpress [...]

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8 05, 2013

Which E-Commerce Platform Is Right For You

By |2017-08-12T06:21:35+00:00May 8th, 2013|Business|Comments Off on Which E-Commerce Platform Is Right For You

Daily Infographic is a website that posts Infograph's every day.  Some have to do with business, some have to do with life and others are just fun.  Today they posted an infograph about which E-Commerce Platform would fit you the best.  Check it out below (via Daily Infographic):  

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29 04, 2013

Owning More Than One Domain Name

By |2017-08-12T06:19:51+00:00April 29th, 2013|Business|Comments Off on Owning More Than One Domain Name

I've bought, owned and use some fun domain names.  I'm a pretty big advocate of owning more than one domain name and for good reason...Domain names are cheap!!!  You can generally purchase a .com domain name for anywhere between $9 - $15 (and often you can find promotions for 'non-.coms'.)  That's a small investment for a potentially great return.  Below you'll find some suggestions on when and why you might want to think about buying a new domain: For A Single Product, Service or Package Buying domain names for a single product, service or package is something that is done on [...]

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24 04, 2013

11 (More) Reasons Your Local Business Should Be Blogging

By |2017-08-12T06:18:08+00:00April 24th, 2013|Business|Comments Off on 11 (More) Reasons Your Local Business Should Be Blogging

I often have a hard time convincing small businesses that they should be blogging.  It can be time consuming and frustrating but it's worth it in the long run.  I believe that many people decide not to blog the same way they decide not to advertise.  When you blog, you're essentially spending you time or money on something with no 'guarantee' that it will pay-off.  It's actually a type of risk analysis.  You're weighing your time (or money) to the potential ROI. I try to convince people that their efforts will pay off in the long run.  I let them know that 1-in-4 google searches are local, or that if [...]

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16 04, 2013

Intent Precedes Content – Keeping Customers At The Core

By |2017-08-12T06:13:08+00:00April 16th, 2013|Business|Comments Off on Intent Precedes Content – Keeping Customers At The Core

So I started writing this article and I went on so many different 'side rants' that I decided to break them up into a 'series' of posts about how closely knit being in a band is with 'the business world.'  Here's part two... (Go here for part one) Let's Talk About Music You know there's a few interactions I've had over the past few weeks that got me thinking about my business relationships.  It started, as usual, over music.  Music, and the business of music, is the most honest form of business.  Mostly because it's not considered a 'real' business. There are [...]

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15 04, 2013

Advertising Gold: Kmart – Ship My Pants

By |2017-08-12T06:08:46+00:00April 15th, 2013|Advertising Gold, Business|Comments Off on Advertising Gold: Kmart – Ship My Pants

I'm working on another 'real' article, but I just had to share this commercial.  It comes from Kmart and it is titled "Ship My Pants."  It's a great example of getting your attention and no part of this commercial seems overly redundant.  I think it's cast perfectly, written perfectly and there's two versions included in the video.   Check out the video below and laugh a little...it's Monday.  A huge thanks to Pallante Photography for shooting this commercial my way. People are often scared to take risks in their advertising.  I can't tell you how many times I've presented something only vagues risque and have gotten it shot down.  I'd [...]

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