Business

  • [INFOGRAPH] A Lot Of Social Media Facts…115 To Be Exact

    The nice folks at Skilled.co made up a pretty cool infographic called “115 Must Know Facts about Social Media” with a bunch of facts about social media.  I always love information like this.  This is the type of stuff that may not be useful right this second, but it’s valuable information to be utilized at […]

  • Make Your Ads More Engaging!

    I came across an article from Entrepreneur titled, “5 Ways to Make Your Online Ads More Clickable” and I thought to myself, “These are just as important to any type of ads.”  Whether it be print, radio or online ads.  I encourage you read through the article for some things to remember / inspire you […]

  • Don’t Let The (Business) Man Get You Down

    It’s easy to get deflated in business.  Sometimes it’s hard to bounce back.  There are many reasons why your ideas, goals and brainstorms might get shot down (or shut down) in a work environment.  I’ve always compared it to “letting your cup run dry“.  Whether you’re tired of doing work that gets unrecognized, get your […]

  • Create a Campaign, Not Just a Spot (or Ad)

    Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!

    Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.  I’ll let Jeff explain…

    Every time you create a spot, think about making it into a campaign – a theme that will tie all the client’s commercials together and give them an identity in the minds of the audience.

    Don’t go beyond the concept stage of the first spot before you ask yourself, “How would I develop this into a campaign?” Then write down as many concepts for other spots in the campaign as you can think of.  If the first spot isn’t adaptable to a campaign, you may have to abandon or at least change it.

  • 3 SEO Tips…For Funsies

    I ran across an article from Entrepreneur titled “3 SEO Tips to Help Your PR Content Rank Highly With Google’s Latest Update.”  It’s from August 2015, but I don’t see how it’s any less relevant now. Go Long Writing content is both the best and worst thing in the world.  It’s good because it lets […]

  • Adobe Illustrator CC Cheat Sheet (2016 Edition!)

    Hey Guys, I posted an Adobe Illustrator cheat sheet a while ago, but…yeah, that was a while ago.  I got contacted by Anja from firstsiteguide.com who lead me to an updated Adobe Illustrator cheat sheet.  That was real nice of her.  You can check out the cheatsheet below or click here. Enjoy!

  • WooCommerce Extension Holiday Ideas

    Seems like I’ve been making more and more websites with the e-commerce power of WooCommerce at the helm.  I came across an article from WooCommerce today called “10 WooCommerce extensions for holiday success.” The more I create WooCommerce-backed websites the more I realize how different each one is.  There’s usually an add-on, extension or separate plugin […]

  • There’s More Than One Type Of Sales

    Hey guys.  It’s been a little bit since my last post.  I thought I would get back ‘on the wagon’ (or off the wagon…whichever one it is.)

    Todays rant is all about Salespeople.  I was a sales person for a number of years and there’s a few  conclusions I came up with.  Instead of going on a rant about everything I dislike about sales, I thought I would write about what I actually like about sales.

  • Advertising One-To-One (To One) (To One)

    Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!  Jeff has been a ‘guest writer‘ and now he’s a ‘regular’ one!

    Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. Today’s post has to do with be personable with your ads.  I’ll let Jeff explain but read my two cents below that…

  • Facebook Is Changing It’s Algorithm In 2015

    Yesterday, we posted about Google’s ‘Mobilegeddon’ and the changing algorithm and optimization of mobile-friendly sites in search engines.  Today I came across another article from Contently called “What Facebook’s Algorithm Change Means for Brands, Publishers, and the Future of Media.”  The article discusses changes in how Facebook is going to change it’s News Feed.  The […]