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Author Archives

  • WordPress 4.6 “Pepper” Released

    Hey Guys. Great news. WordPress 4.6, titled Coleman was released this week. WordPress 4.6 brings a bunch of revamped features. Here are the ‘highlights’ and video from the Codex page: Here are some highlights from the newest WordPress release: Streamlined Updates Don’t lose your place: stay on the same page while you update, install, and delete […]

  • Create a Campaign, Not Just a Spot (or Ad)

    Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!

    Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.  I’ll let Jeff explain…

    Every time you create a spot, think about making it into a campaign – a theme that will tie all the client’s commercials together and give them an identity in the minds of the audience.

    Don’t go beyond the concept stage of the first spot before you ask yourself, “How would I develop this into a campaign?” Then write down as many concepts for other spots in the campaign as you can think of.  If the first spot isn’t adaptable to a campaign, you may have to abandon or at least change it.

  • Newsletter – June 2016

    Hello Friends!  It’s been a while since my last newsletter.  I apologize about that, but it’s been busy at the I Heart Blank HQ.  Let me catch you up about what’s been going on around here. I Heart Blank Articles WordPress 4.5 Released “Coleman” – WordPress 4.5, titled Coleman was released this week. WordPress 4.5 brings […]

  • 3 SEO Tips…For Funsies

    I ran across an article from Entrepreneur titled “3 SEO Tips to Help Your PR Content Rank Highly With Google’s Latest Update.”  It’s from August 2015, but I don’t see how it’s any less relevant now. Go Long Writing content is both the best and worst thing in the world.  It’s good because it lets […]

  • WordPress 4.5 Released “Coleman”

    Hey Guys. Great news. WordPress 4.5, titled Coleman was released this week. WordPress 4.5 brings a bunch of revamped features. Here are the ‘highlights’ and video from the Codex page: Here are some highlights from the newest WordPress release: Editing Improvements Inline Linking Stay focused on your writing with a less distracting interface that keeps […]

  • Newsletter – January 2016

    I Heart Blank Articles Welcome To 2016 at I Heart Blank – Updating Copyrights, WP + more! – This week brings a bit of work for I Heart Blank.  It’s time for both monthly updates and yearly updates.  I thought I’d write a quick message of somethings I Heart Blank will be doing this week. WordPress […]