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  • [INFOGRAPH] A Lot Of Social Media Facts…115 To Be Exact

    The nice folks at Skilled.co made up a pretty cool infographic called “115 Must Know Facts about Social Media” with a bunch of facts about social media.  I always love information like this.  This is the type of stuff that may not be useful right this second, but it’s valuable information to be utilized at […]

  • Make Your Ads More Engaging!

    I came across an article from Entrepreneur titled, “5 Ways to Make Your Online Ads More Clickable” and I thought to myself, “These are just as important to any type of ads.”  Whether it be print, radio or online ads.  I encourage you read through the article for some things to remember / inspire you […]

  • Don’t Let The (Business) Man Get You Down

    It’s easy to get deflated in business.  Sometimes it’s hard to bounce back.  There are many reasons why your ideas, goals and brainstorms might get shot down (or shut down) in a work environment.  I’ve always compared it to “letting your cup run dry“.  Whether you’re tired of doing work that gets unrecognized, get your […]

  • WordPress 4.7 “Vaughan” Released

    Hey Guys. Great news. WordPress 4.7, titled “Vaughan was released this week. WordPress 4.7 brings a bunch of revamped features. Here are the ‘highlights’ and video from the Codex page: Here are some highlights from the newest WordPress release: Twenty Seventeen A brand new default theme brings your site to life with immersive featured images and […]

  • WordPress 4.6 “Pepper” Released

    Hey Guys. Great news. WordPress 4.6, titled Coleman was released this week. WordPress 4.6 brings a bunch of revamped features. Here are the ‘highlights’ and video from the Codex page: Here are some highlights from the newest WordPress release: Streamlined Updates Don’t lose your place: stay on the same page while you update, install, and delete […]

  • Create a Campaign, Not Just a Spot (or Ad)

    Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!

    Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.  I’ll let Jeff explain…

    Every time you create a spot, think about making it into a campaign – a theme that will tie all the client’s commercials together and give them an identity in the minds of the audience.

    Don’t go beyond the concept stage of the first spot before you ask yourself, “How would I develop this into a campaign?” Then write down as many concepts for other spots in the campaign as you can think of.  If the first spot isn’t adaptable to a campaign, you may have to abandon or at least change it.

  • Newsletter – June 2016

    Hello Friends!  It’s been a while since my last newsletter.  I apologize about that, but it’s been busy at the I Heart Blank HQ.  Let me catch you up about what’s been going on around here. I Heart Blank Articles WordPress 4.5 Released “Coleman” – WordPress 4.5, titled Coleman was released this week. WordPress 4.5 brings […]