I’m working on another ‘real‘ article, but I just had to share this commercial. It comes from Kmart and it is titled “Ship My Pants.” It’s a great example of getting your attention and no part of this commercial seems overly redundant. I think it’s cast perfectly, written perfectly and there’s two versions included in the video. Check out the video below and laugh a little…it’s Monday. A huge thanks to Pallante Photography for shooting this commercial my way.
People are often scared to take risks in their advertising. I can’t tell you how many times I’ve presented something only vagues risque and have gotten it shot down. I’d be really curious to see how much convincing this took to get through!
